Hyokjin Kwak
Drexel University
H-index: 27
North America-United States
Top articles of Hyokjin Kwak
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice | International Journal of Advertising | Somak Banerjee Sujay Dutta Abhijit Biswas Hyokjin Kwak | 2024/2/17 |
Debunking fake ad claims: the moderating role of gender | International Journal of Advertising | Somak Banerjee Joseph F Rocereto Hyokjin Kwak Arpita Pandey | 2023/11/17 |
Two’s company, Three’sa Crowd: The interplay between collective versus solo anthropomorphic brand appeals and gender | Journal of Advertising | Marina Puzakova Hyokjin Kwak | 2023/1/1 |
Space between products on display: the impact of interspace on consumer estimation of product size | Journal of the Academy of Marketing Science | Yuli Zhang Hyokjin Kwak Marina Puzakova Charles R Taylor | 2021/11/1 |
Factor viii or factor ix gene knockout rabbit, method for preparing same and use thereof | 2021/6/3 | ||
When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation | Psychology & Marketing | Yuli Zhang Hyokjin Kwak Marina Puzakova Charles R Taylor | 2020/4 |
When the unknown destination comes alive: The detrimental effects of destination anthropomorphism in tourism | Journal of Advertising | Hyokjin Kwak Marina Puzakova Joseph F Rocereto Takeshi Moriguchi | 2020/10/19 |
Going it alone or together: the role of space between products on consumer perceptions of price promotions | International Journal of Advertising | Hyokjin Kwak Yuli Zhang Marina Puzakova Takeshi Moriguchi | 2020/10/2 |