Hyokjin Kwak

Drexel University

H-index: 27

North America-United States

Hyokjin Kwak, With an exceptional h-index of 27 and a recent h-index of 21 (since 2020), a distinguished researcher at Drexel University,

His recent articles reflect a diverse array of research interests and contributions to the field:

The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice

Debunking fake ad claims: the moderating role of gender

Two’s company, Three’sa Crowd: The interplay between collective versus solo anthropomorphic brand appeals and gender

Space between products on display: the impact of interspace on consumer estimation of product size

Factor viii or factor ix gene knockout rabbit, method for preparing same and use thereof

When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation

When the unknown destination comes alive: The detrimental effects of destination anthropomorphism in tourism

Going it alone or together: the role of space between products on consumer perceptions of price promotions

Title	Journal	Author(s)	Publication Date
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice	International Journal of Advertising	Somak Banerjee Sujay Dutta Abhijit Biswas Hyokjin Kwak	2024/2/17
Debunking fake ad claims: the moderating role of gender	International Journal of Advertising	Somak Banerjee Joseph F Rocereto Hyokjin Kwak Arpita Pandey	2023/11/17
Two’s company, Three’sa Crowd: The interplay between collective versus solo anthropomorphic brand appeals and gender	Journal of Advertising	Marina Puzakova Hyokjin Kwak	2023/1/1
Space between products on display: the impact of interspace on consumer estimation of product size	Journal of the Academy of Marketing Science	Yuli Zhang Hyokjin Kwak Marina Puzakova Charles R Taylor	2021/11/1
Factor viii or factor ix gene knockout rabbit, method for preparing same and use thereof			2021/6/3
When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation	Psychology & Marketing	Yuli Zhang Hyokjin Kwak Marina Puzakova Charles R Taylor	2020/4
When the unknown destination comes alive: The detrimental effects of destination anthropomorphism in tourism	Journal of Advertising	Hyokjin Kwak Marina Puzakova Joseph F Rocereto Takeshi Moriguchi	2020/10/19
Going it alone or together: the role of space between products on consumer perceptions of price promotions	International Journal of Advertising	Hyokjin Kwak Yuli Zhang Marina Puzakova Takeshi Moriguchi	2020/10/2