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Hua Chang

Hua Chang

Towson University

H-index: 10

North America-United States

About Hua Chang

Hua Chang, With an exceptional h-index of 10 and a recent h-index of 10 (since 2020), a distinguished researcher at Towson University, specializes in the field of Branding, Marketing Research, Consumer Behavior, Internet Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

When does customization improve brand attitude?

Mental conversion: a customer service strategy impacting shopping experiences

Contesting dishonesty: When and why perspective-taking decreases ethical tolerance of marketplace deception

How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination

When my Brand does Something Morally Wrong: An Abstract

Hua Chang Information

University

Position

___

Citations(all)

703

Citations(since 2020)

569

Cited By

324

hIndex(all)

10

hIndex(since 2020)

10

i10Index(all)

11

i10Index(since 2020)

11

Email

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University Profile Page

Towson University

Google Scholar

View Google Scholar Profile

Hua Chang Skills & Research Interests

Branding

Marketing Research

Consumer Behavior

Internet Marketing

Top articles of Hua Chang

Title

Journal

Author(s)

Publication Date

When does customization improve brand attitude?

Journal of Product & Brand Management

Pielah Kim

Hua Chang

Rajiv Vaidyanathan

Leslie Stoel

2023/11/27

Mental conversion: a customer service strategy impacting shopping experiences

Journal of Services Marketing

Yan Meng

Stephen J Gould

Lei Song

Hua Chang

Shiva Vaziri

2023/3/23

Contesting dishonesty: When and why perspective-taking decreases ethical tolerance of marketplace deception

Journal of Business Ethics

Guang-Xin Xie

Hua Chang

Tracy Rank-Christman

2022/1

How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination

Journal of Business Research

Lei Song

Yan Meng

Hua Chang

Wenjing Li

Kang Tan

2021/6/1

When my Brand does Something Morally Wrong: An Abstract

Hua Chang

Lingling Zhang

2020

See List of Professors in Hua Chang University(Towson University)