Marina Puzakova

Lehigh University

H-index: 17

North America-United States

About Marina Puzakova

Marina Puzakova, With an exceptional h-index of 17 and a recent h-index of 15 (since 2020), a distinguished researcher at Lehigh University, specializes in the field of Branding, consumer behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Two’s company, Three’sa Crowd: The interplay between collective versus solo anthropomorphic brand appeals and gender

Possessive brand names in brand preferences and choice: the role of inferred control

Space between products on display: the impact of interspace on consumer estimation of product size

When the unknown destination comes alive: The detrimental effects of destination anthropomorphism in tourism

Going it alone or together: the role of space between products on consumer perceptions of price promotions

When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation

Marina Puzakova Information

University	Lehigh University
Position	___
Citations(all)	1754
Citations(since 2020)	1200
Cited By	968
hIndex(all)	17
hIndex(since 2020)	15
i10Index(all)	19
i10Index(since 2020)	17
Email	Access Email
University Profile Page	Lehigh University
Google Scholar	View Google Scholar Profile

Marina Puzakova Skills & Research Interests

Branding

consumer behavior

Top articles of Marina Puzakova

Title	Journal	Author(s)	Publication Date
Two’s company, Three’sa Crowd: The interplay between collective versus solo anthropomorphic brand appeals and gender	Journal of Advertising	Marina Puzakova Hyokjin Kwak	2023/1/1
Possessive brand names in brand preferences and choice: the role of inferred control	Journal of the Academy of Marketing Science	Mansur Khamitov Marina Puzakova	2022/9
Space between products on display: the impact of interspace on consumer estimation of product size	Journal of the Academy of Marketing Science	Yuli Zhang Hyokjin Kwak Marina Puzakova Charles R Taylor	2021/11/1
When the unknown destination comes alive: The detrimental effects of destination anthropomorphism in tourism	Journal of Advertising	Hyokjin Kwak Marina Puzakova Joseph F Rocereto Takeshi Moriguchi	2020/10/19
Going it alone or together: the role of space between products on consumer perceptions of price promotions	International Journal of Advertising	Hyokjin Kwak Yuli Zhang Marina Puzakova Takeshi Moriguchi	2020/10/2
When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation	Psychology & Marketing	Yuli Zhang Hyokjin Kwak Marina Puzakova Charles R Taylor	2020/4