Huan Chen
University of Florida
H-index: 19
North America-United States
Top articles of Huan Chen
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Friend or Foe? A mixed method analysis of YouTube users’ replies to top comments of femvertising | Qualitative Market Research: An International Journal | Huan Chen Yang Feng | 2024/1/5 |
AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit | Journal of Interactive Advertising | Yang Feng Huan Chen Quan Xie | 2024 |
Culture Sensitivity and Information Access: A Qualitative Study among Ethnic Groups | The Qualitative Report | Huan Chen Sylvia Chan-Olmsted My Thai | 2023 |
Short video marketing strategy: Evidence from successful entrepreneurs on Tiktok | Journal of Research in Marketing and Entrepreneurship | Huan Chen Dalong Ma Bhakti Sharma | 2023/10/30 |
Teaching Data Science through Storytelling: Improving Undergraduate Data Literacy | Thinking Skills and Creativity | You Li Ye Wang Yugyung Lee Huan Chen Alexis Nicolle Petri | 2023/6/1 |
Can We Turn ASMR Experiences Into Advertising? | JOURNAL OF ADVERTISING RESEARCH | HUAN CHEN | 2023/10 |
Vertical Individualism as a Motivating Factor in Perceiving CSR Advertising for East Asian Market | Journal of Current Issues & Research in Advertising | Yoon-Joo Lee Huan Chen Eric Haley | 2023/10/2 |
Cultural-aware machine learning based analysis of covid-19 vaccine hesitancy | Raed Alharbi Sylvia Chan-Olmsted Huan Chen My T Thai | 2023/5/28 | |
Computer science and non-computer science faculty members’ perception on teaching data science via an experiential learning platform | Education and Information Technologies | Huan Chen Ye Wang You Li Yugyung Lee Alexis Petri | 2023/4 |
Can We Turn ASMR Experiences Into Advertising?: College-Age Consumers’ Perceptions Of ASMR Contents and Advertisements | Journal of Advertising Research | Susanna S Lee Huan Chen | 2023/12/1 |
Silence on Social Media: Factors Shaping Chinese International Students’ Decision on Speaking up on Social Media | Journal of Intercultural Communication Research | Yue Hu Huan Chen | 2023/3/4 |
COVID-19 information seeking behavior versus value perception among US ethnic/racial minorities: differences and vaccination implications | Information Technology & People | Hyehyun Kim Sylvia Chan-Olmsted Huan Chen | 2023/11/21 |
How perceived characteristics and personality shape the value of advertising on Snapchat: A mixed method study | Journal of Digital & Social Media Marketing | Huan Chen Yoon-Joo Lee | 2022/1/1 |
Leveraging artificial intelligence to analyze consumer sentiments within their context: a case study of always# LikeAGirl campaign | Journal of Interactive Advertising | Yang Feng Huan Chen | 2022/9/2 |
Young adults’ attitudes towards vaping content on Instagram: Qualitative interviews utilizing the associative imagery technique | Qualitative Health Communication | Jordan Alpert Amanda Bradshaw Heather Riddell Huan Chen Xiaobei Chen | 2022 |
Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTube | Journal of Interactive Advertising | Yang Feng Huan Chen | 2022/5/4 |
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness | Journal of Product & Brand Management | Susanna S Lee Huan Chen Yu-Hao Lee | 2022/1/6 |
Revisiting the SMCC model: How Chinese public relations practitioners handle social-mediated crises | Public Relations Review | Sining Kong Huan Chen | 2022/12/1 |
REVEALING CONTEXT-DEPENDENT CONSUMER SENTIMENTS VIA MACHINE LEARNING: A CASE STUDY OF ALWAYS# LIKEAGIRL CAMPAIGN | American Academy of Advertising. Conference. Proceedings (Online) | Yang Feng Huan Chen | 2022 |
Influencers as endorsers and followers as consumers: exploring the role of parasocial relationship, congruence, and followers’ identifications on consumer–brand engagement | Journal of Interactive Advertising | Xiaofan Wei Huan Chen Artemio Ramirez Yongwoog Jeon Yao Sun | 2022/9/2 |
Co-Authors
