Yoon Joo Lee
Washington State University
H-index: 17
North America-United States
Top articles of Yoon Joo Lee
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers’ Social Purpose Communication Strategy | Journal of Current Issues & Research in Advertising | Yoon-Joo Lee Eric Haley Yuanyuan Shang | 2024/1/2 |
Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts | Journal of Research in Interactive Marketing | Hye Jin Yoon Yoon-Joo Lee Shuoya Sun Jinho Joo | 2023/2/15 |
Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence | Journal of Marketing Communications | Nicole O’Donnell Yanni Ma Yoon-Joo Lee Minhee Choi | 2023/11/1 |
Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China | Journal of Current Issues & Research in Advertising | Yoon-Joo Lee Huan Chen Eric Haley | 2023/10/2 |
Role of fresh start mindset framing in reducing stigma and promoting mental health help‐seeking behavior | Journal of Consumer Behaviour | Yoon‐Joo Lee Hye Jin Yoon Jinho Joo | 2023/5 |
Sharing pro-marijuana messaging on social media: The moderating role of legislation | Journal of American College Health | Adrienne F Muldrow Jinho Joo Yoon-Joo Lee Cindy Price Schultz | 2022/11/17 |
Socially stigmatized company’s CSR efforts during the COVID-19 pandemic: The effects of CSR fit and perceived motives | Public Relations Review | Yoon-Joo Lee Moonhee Cho | 2022/6/1 |
How perceived characteristics and personality shape Snapchat advertising value: a mixed method study | Journal of Digital & Social Media Marketing | Huan Chen Yoon-Joo Lee | 2022/1/1 |
Consumer response to virtual CSR experiences | Journal of Current Issues & Research in Advertising | Yoon-Joo Lee Wen Zhao Huan Chen | 2021/1/2 |
Interdependent self-construal and number of Twitter followers: consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter | International Journal of Advertising | Jinho Joo Yoon-Joo Lee Hye Jin Yoon | 2022/8/18 |
The role of interdependent self-construal in increasing donation behavioral intention: Underlying processing mechanism of impression motives | Journal of Current Issues & Research in Advertising | Yoon-Joo Lee Jihye Choi Adrienne F Muldrow | 2020/1/2 |
提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』 より How Do Generational Differences Drive Response to Social-Issue Ads?: The … | 日経広告研究所報/日経広告研究所 [編] | Hairong Li | 2011 |
The effect of number of follower cues and organization type on perceived social norm responses to CSR campaigns on social media: A gender comparison | Journal of Interactive Advertising | Yoon-Joo Lee Hye Jin Yoon Nicole H O’Donnell | 2020/9/1 |
How do generational differences drive response to social-issue ads?: The effect of value orientations across generations in the US | Journal of Advertising Research | Yoon-Joo Lee Eric Haley | 2020/9/1 |
The role of interdependent self-value and opinion climate in promoting online discussion | Computers in Human Behavior | Yoon-Joo Lee Wenjie Yan | 2020/2/1 |
