Yang Feng
San Diego State University
H-index: 19
North America-United States
Top articles of Yang Feng
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Influencer Marketing in Web 3.0: How Algorithm-Related Influencer following Norms Affect Influencer Endorsement Effectiveness | Journal of Promotion Management | Yang Feng Quan Xie | 2024 |
Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance | Journal of Current Issues & Research in Advertising | Yang Feng Hyehyun Julia Kim | 2024/3/19 |
Friend or Foe? A mixed method analysis of YouTube users’ replies to top comments of femvertising | Qualitative Market Research: An International Journal | Huan Chen Yang Feng | 2024/1/5 |
AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit | Journal of Interactive Advertising | Yang Feng Huan Chen Quan Xie | 2024 |
How to strategically disclose sponsored content on Instagram? The synergy effects of two types of sponsorship disclosures in influencer marketing | International Journal of Advertising | Quan Xie Yang Feng | 2023/2/17 |
Leveraging artificial intelligence to analyze consumer sentiments within their context: a case study of always# LikeAGirl campaign | Journal of Interactive Advertising | Yang Feng Huan Chen | 2022/9/2 |
Evolving Consumer Responses to Social Issue Campaigns: A Data-Mining Case of COVID-19 Ads on YouTube | Journal of Interactive Advertising | Yang Feng Huan Chen | 2022/5/4 |
How consumers react to woke advertising: methodological triangulation based on social media data and self-report data | Journal of Research in Interactive Marketing | Yang Feng Huan Chen Ho-Young Ahn | 2021/10/15 |
An expert with whom I can identify: The role of narratives in influencer marketing | International Journal of Advertising | Yang Feng Huan Chen Qian Kong | 2021/10/3 |
Commenting on Brand Posts during a Crisis: The Relationship between Context-Induced Moods and Brand Message Processing across Three Social Media Platforms | Journal of Interactive Advertising | Yang Feng Linwan Wu | 2021/12/1 |
A sponsorship disclosure is not enough? How advertising literacy intervention affects consumer reactions to sponsored influencer posts | Journal of Promotion Management | Chen Lou Wenjuan Ma Yang Feng | 2020/10/6 |
