Herbert Woratschek
Universität Bayreuth
H-index: 35
Europe-Germany
Top articles of Herbert Woratschek
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Sport sponsorship in the logic of value co-creation | Jan Schönberner Stefan Walzel Herbert Woratschek | 2024/1/28 | |
Categorizing engagement behavior in sport brand communities–an empirical study informed by social practice theory | Sport Management Review | Pascal Stegmann Tim Ströbel Herbert Woratschek | 2024/4/7 |
Antecedents of innovative work behavior among leading physicians: Empirical evidence from German hospitals | Health Services Management Research | Bettina Kriegl Herbert Woratschek Andrea Raab | 2023/4/25 |
Sport sponsorship as a booster for customer engagement: The role of activation, authenticity and attitude | International Journal of Sports Marketing and Sponsorship | Jan Schönberner Herbert Woratschek | 2023/4/3 |
How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory | Journal of Retailing and Consumer Services | Franziska S Kullak Daniel Baier Herbert Woratschek | 2023/3/1 |
Sport and Mobile TV: Conceptualization and Empirical Analysis of a Mobile TV Usage Model | Journal of Creative Industries and Cultural Studies-JOCIS | Reinhard E Kunz Herbert Woratschek James P Santomier | 2022/1/6 |
3.1 Hidden Agenda in Sport Sponsorship–The Influence of Managers’ Personal Objectives on Sport Sponsorship Decisions (Scientific Paper 1) | Actor Engagement as Marketing Objective in Service Ecosystems–Empirical Insights and Conceptualisations at Different Levels of Analysis | Jan Schönberner Herbert Woratschek Guido Ellert | 2022/3/23 |
5.3 Overcoming the Overuse of Natural Resources–Conceptualizing Resource Exchange between Human Actors and the Natural Environment (Scientific Paper 7, Extended Abstract) | Actor Engagement as Marketing Objective in Service Ecosystems–Empirical Insights and Conceptualisations at Different Levels of Analysis | Chris Horbel Jan Schönberner Herbert Woratschek Bastian Popp | 2022/3/23 |
‘Going the extra mile’in resource integration: evolving a concept of sport sponsorship as an engagement platform | European Sport Management Quarterly | Markus Buser Herbert Woratschek Jan Schönberner | 2022/7/4 |
Sport Sponsorship Activations as a Driver of Customer Engagement | Jan Schönberner Herbert Woratschek Bastian Popp | 2022 | |
4.2 The Business Model of Sponsorship Engagement in Sports: Brief and Straight to the Point (Transfer Paper I) | Actor Engagement as Marketing Objective in Service Ecosystems–Empirical Insights and Conceptualisations at Different Levels of Analysis | Markus Buser Herbert Woratschek Jan Schönberner | 2022/3/23 |
4.3 Sport Sponsorship as a Booster for Customer Engagement: The Role of Activation, Authenticity, and Attitude (Scientific Paper 4, Extended Abstract) | Actor Engagement as Marketing Objective in Service Ecosystems–Empirical Insights and Conceptualisations at Different Levels of Analysis | Jan Schönberner Herbert Woratschek | 2022/3/23 |
Understanding sport sponsorship decision-making–an exploration of the roles and power bases in the sponsors’ buying center | European Sport Management Quarterly | Jan Schönberner Herbert Woratschek Markus Buser | 2022/5/4 |
Verbände als Dienstleister–Geschäftsmodelle und Wert-Kokreation | Herbert Woratschek Guido Schafmeister | 2022 | |
3.6 Actors’ Influence on Sponsorship Decisions: Roles, Resources, and Sources of Power (Transfer Paper H) | Actor Engagement as Marketing Objective in Service Ecosystems–Empirical Insights and Conceptualisations at Different Levels of Analysis | Jan Schönberner Herbert Woratschek Markus Buser | 2022/3/23 |
2.5 Sport Sponsorship Objectives and their Influence on Sponsorship Decisions (Transfer Paper B) | Actor Engagement as Marketing Objective in Service Ecosystems–Empirical Insights and Conceptualisations at Different Levels of Analysis | Jan Schönberner Herbert Woratschek Tim Ströbel | 2022/3/23 |
3.2 Sponsorship Decisions–Are Managers Honest with Shareholders?(Transfer Paper E) | Actor Engagement as Marketing Objective in Service Ecosystems–Empirical Insights and Conceptualisations at Different Levels of Analysis | Jan Schönberner Herbert Woratschek Guido Ellert | 2022/3/23 |
PLEASE CITE AS | G McCray | 2013 | |
3.4 Understanding Sport Sponsorship Decision-Making–An Exploration of the Roles and Power Bases in the Sponsors’ Buying Center (Scientific Paper 2) | Actor Engagement as Marketing Objective in Service Ecosystems–Empirical Insights and Conceptualisations at Different Levels of Analysis | Jan Schönberner Herbert Woratschek Markus Buser | 2022/3/23 |
4.1 ‘Going the Extra Mile’in Resource Integration: Evolving a Concept of Sport Sponsorship as an Engagement Platform (Scientific Paper 3) | Actor Engagement as Marketing Objective in Service Ecosystems–Empirical Insights and Conceptualisations at Different Levels of Analysis | Markus Buser Herbert Woratschek Jan Schönberner | 2022/3/23 |
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