Roderick J. Brodie
University of Auckland
H-index: 63
Oceania-New Zealand
Top articles of Roderick J. Brodie
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Developing and sustaining a vibrant regional academic organisation | Australasian Marketing Journal | Roderick J Brodie Jillian C Sweeney | 2023/8 |
The nature of actor engagement intensity: a classification scheme | Journal of Service Management | Eva Qi Wang Julia A Fehrer Loic Pengtao Li Roderick J Brodie Biljana Juric | 2023/6/27 |
A negative actor engagement scale for online knowledge-sharing platforms | Australasian Marketing Journal | Loic Pengtao Li Catherine Frethey-Bentham Biljana Juric Roderick J Brodie | 2023/2 |
Teaching: How to ensure quality teaching, and how to recognize teaching qualifications | Adam Lindgreen C Anthony Di Benedetto Roderick J Brodie Sebastian Zenker | 2022/1/1 | |
Research performance of Australian and New Zealand marketing academics: Achieving rigor and relevance | Roderick J Brodie Geoffrey N Soutar Janet R McColl-Kennedy | 2022/11 | |
Toward Socially Responsible Business: A Typology of Value Postures in Nested Service Ecosystems | Jonathan J Baker Vicki J Little Roderick J Brodie | 2022/5/25 | |
Navigating the emergence of brand meaning in service ecosystems | Journal of Service Management | Jonathan J Baker Julia A Fehrer Roderick J Brodie | 2022/4/18 |
Toward a co-creation approach to nation branding: an integrative framework | Mai T Pham Roderick J Brodie | 2022/3/11 | |
Service-dominant logic as mainstream: Integrating apparently disparate marketing paradigms? A response to Moller and Halinen (2022) | Industrial Marketing Management | Roderick Brodie Julia Fehrer | 2022 |
Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability | Kaj Storbacka Suvi Nenonen Linda D Peters Roderick J Brodie | 2022/11/1 | |
Undertaking cross-disciplinary research | Adam Lindgreen C Anthony Di Benedetto Roderick J Brodie Michel Van der Borgh | 2021/5/20 | |
How to develop great conceptual frameworks for business-to-business marketing | Adam Lindgreen C Anthony Di Benedetto Roderick J Brodie Elina Jaakkola | 2021/4/1 | |
Getting research cited | Adam Lindgreen C Anthony Di Benedetto Roderick J Brodie Julia A Fehrer Michel Van der Borgh | 2021/5/20 | |
How to translate research into teaching | Adam Lindgreen C Anthony Di Benedetto Roderick J Brodie Peter Naudé | 2021/11/19 | |
Coronavirus crisis and health care: learning from a service ecosystem perspective | Journal of Service Theory and Practice | Roderick J Brodie Kumar Rakesh Ranjan Martie-louise Verreynne Yawei Jiang Josephine Previte | 2021/2/16 |
Conceptualizing the dynamic and iterative nature of customer engagement | Julia Fehrer Herbert Woratschek Claas Germelmann RJ Brodie | 2021 | |
Research quality: What it is, and how to achieve it | Adam Lindgreen C Anthony Di Benedetto Roderick J Brodie | 2021/11/1 | |
Developing conceptual frameworks for business-to-business marketing | Adam Lindgreen C Anthony Di Benedetto Roderick J Brodie Elina Jaakkola | 2021/5/20 | |
JBR special issue on market shaping and innovation | Suvi Nenonen Julia Fehrer Roderick J Brodie | 2021/1/1 | |
Trajectories of influential conceptual articles in service research | Journal of Service Management | Loic Pengtao Li Julia A Fehrer Roderick J Brodie Biljana Juric | 2021/8/10 |
Co-Authors
