Peter J Danaher

Monash University

H-index: 46

Oceania-Australia

About Peter J Danaher

Peter J Danaher, With an exceptional h-index of 46 and a recent h-index of 30 (since 2020), a distinguished researcher at Monash University, specializes in the field of Marketing science, media models.

His recent articles reflect a diverse array of research interests and contributions to the field:

Dynamic customer value cocreation in healthcare

A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research

Optimal microtargeting of advertising

Internet Marketing

Fast and accurate variational inference for models with many latent variables

Advertising effectiveness

Tactical use of rewards to enhance loyalty program effectiveness

Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment

Peter J Danaher Information

University	Monash University
Position	Professor of Marketing and Econometrics
Citations(all)	10146
Citations(since 2020)	2688
Cited By	8444
hIndex(all)	46
hIndex(since 2020)	30
i10Index(all)	79
i10Index(since 2020)	49
Email	Access Email
University Profile Page	Monash University
Google Scholar	View Google Scholar Profile

Peter J Danaher Skills & Research Interests

Marketing science

media models

Top articles of Peter J Danaher

Title	Journal	Author(s)	Publication Date
Dynamic customer value cocreation in healthcare	Journal of Service Research	Tracey S Danaher Peter J Danaher Jillian C Sweeney Janet R McColl-Kennedy	2024/5
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research		Sachin Gupta Peter Danaher Vikas Mittal Maureen Morrin	2023/10
Optimal microtargeting of advertising	Journal of Marketing Research	Peter J Danaher	2023/6
Internet Marketing	Auflage, New York	Rafi Mohammed Robert J Fisher Bernard J Jaworski Gordon J Paddison	2004
Fast and accurate variational inference for models with many latent variables	Journal of Econometrics	Rubén Loaiza-Maya Michael Stanley Smith David J Nott Peter J Danaher	2022/10/1
Advertising effectiveness	Impact at JMR	Peter J Danaher	2021
Tactical use of rewards to enhance loyalty program effectiveness	International Journal of Research in Marketing	Peter J Danaher Laszlo Sajtos Tracey S Danaher	2020/9/1
Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment	Journal of Marketing Research	Peter J Danaher Tracey S Danaher Michael Stanley Smith Ruben Loaiza-Maya	2020/6