Roland T. Rust

Roland T. Rust

University of Maryland

H-index: 91

North America-United States

About Roland T. Rust

Roland T. Rust, With an exceptional h-index of 91 and a recent h-index of 53 (since 2020), a distinguished researcher at University of Maryland, specializes in the field of artificial intelligence, service, marketing strategy.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Caring Machine: Feeling AI for Customer Care

EXPRESS: The Caring Machine: Feeling AI for Customer Care

Executive confidence and myopic marketing management

Service Marketing Models

AI as customer

A framework for collaborative artificial intelligence in marketing

How Education Must Change

Engaged to a robot? The role of AI in service

Roland T. Rust Information

University

Position

___

Citations(all)

59651

Citations(since 2020)

17736

Cited By

46886

hIndex(all)

91

hIndex(since 2020)

53

i10Index(all)

158

i10Index(since 2020)

106

Email

University Profile Page

University of Maryland

Google Scholar

View Google Scholar Profile

Roland T. Rust Skills & Research Interests

artificial intelligence

service

marketing strategy

Top articles of Roland T. Rust

Title

Journal

Author(s)

Publication Date

The Caring Machine: Feeling AI for Customer Care

Journal of Marketing

Ming-Hui Huang

Roland T Rust

2023/12/21

EXPRESS: The Caring Machine: Feeling AI for Customer Care

Journal of Marketing

Ming-Hui Huang

Roland T Rust

2023/12/21

Executive confidence and myopic marketing management

Journal of the Academy of Marketing Science

Tuck Siong Chung

Angie Low

Roland T Rust

2023/9

Service Marketing Models

World Scientific Book Chapters

Roland T Rust

Ming-Hui Huang

2023

AI as customer

Journal of Service Management

Ming-Hui Huang

Roland T Rust

2022/1/24

A framework for collaborative artificial intelligence in marketing

Journal of Retailing

Ming-Hui Huang

Roland T Rust

2022/6/1

How Education Must Change

The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

Roland T Rust

Ming-Hui Huang

Roland T Rust

Ming-Hui Huang

2021

Engaged to a robot? The role of AI in service

Journal of Service Research

Ming-Hui Huang

Roland T Rust

2021/2

A strategic framework for artificial intelligence in marketing

Journal of the Academy of Marketing Science

Ming-Hui Huang

Roland T Rust

2021/1

Moral, ethical, and governance implications

The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

Roland T Rust

Ming-Hui Huang

Roland T Rust

Ming-Hui Huang

2021

Politics That Feel

The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

Roland T Rust

Ming-Hui Huang

Roland T Rust

Ming-Hui Huang

2021

How to choose the right strategy for digital transformation

Management and Business Review

Sunil Mithas

Roland T Rust

2021

Algorithmic bias in service

USC Marshall School of Business Research Paper

Kalinda Ukanwa

Roland T Rust

2021/11/22

The Age of Emoji

The feeling economy: How Artificial intelligence is creating the era of empathy

Roland T Rust

Ming-Hui Huang

Roland T Rust

Ming-Hui Huang

2021

AI for Consumers

The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

Roland T Rust

Ming-Hui Huang

Roland T Rust

Ming-Hui Huang

2021

Beyond the Feeling Economy

The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

Roland T Rust

Ming-Hui Huang

Roland T Rust

Ming-Hui Huang

2021

Executive Board

Gordon Brown

Andrew Cooksy

Eugene Olevsky

Paul Paolini

Jose E Castillo

2016/7/13

The feeling economy

The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

Roland T Rust

Ming-Hui Huang

Roland T Rust

Ming-Hui Huang

2021

The physical economy

The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

Roland T Rust

Ming-Hui Huang

Roland T Rust

Ming-Hui Huang

2021

The Thinking Economy

The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

Roland T Rust

Ming-Hui Huang

Roland T Rust

Ming-Hui Huang

2021

See List of Professors in Roland T. Rust University(University of Maryland)

Co-Authors

H-index: 86
Valarie Zeithaml

Valarie Zeithaml

University of North Carolina at Chapel Hill

H-index: 54
P.K. Kannan

P.K. Kannan

University of Maryland, Baltimore

H-index: 48
Christine Moorman

Christine Moorman

Duke University

H-index: 47
Katherine Lemon

Katherine Lemon

Boston College

H-index: 45
Timothy Keiningham

Timothy Keiningham

St John's University

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