Ghasem Zaefarian

Ghasem Zaefarian

University of Leeds

H-index: 20

Europe-United Kingdom

About Ghasem Zaefarian

Ghasem Zaefarian, With an exceptional h-index of 20 and a recent h-index of 19 (since 2020), a distinguished researcher at University of Leeds, specializes in the field of Business Marketing, Internatioanl Marketing, Services Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Successful 7th Industrial Marketing Management Summit in Leeds

How do strategic alliance formations create shareholder value? An application of the event study methodology in the B2B context

How Much Does Domestic Location Matter for B2B Firms’ Export Intensity? A Variance Decomposition Study

How Stakeholder Pressure Affects the Effectiveness of International-Local Nongovernmental Organization Collaboration in Localization of Humanitarian Aid

Improving PLS-SEM use for business marketing research

Relationships of stressors and opportunism in cross-border exchange partnership contexts: When and how monitoring matters

Assessing the influence of celebrity and government endorsements on bitcoin’s price volatility

Variance decomposition analysis: What is it and how to perform it–A complete guide for B2B researchers

Ghasem Zaefarian Information

University

Position

Business School

Citations(all)

2690

Citations(since 2020)

2336

Cited By

1007

hIndex(all)

20

hIndex(since 2020)

19

i10Index(all)

26

i10Index(since 2020)

24

Email

University Profile Page

Google Scholar

Ghasem Zaefarian Skills & Research Interests

Business Marketing

Internatioanl Marketing

Services Marketing

Top articles of Ghasem Zaefarian

Title

Journal

Author(s)

Publication Date

Successful 7th Industrial Marketing Management Summit in Leeds

Ghasem Zaefarian

Zhaleh Najafi Tavani

Tobias Schäfers

Michel van der Borgh

Anthony Di Benedetto

...

2024/1/20

How do strategic alliance formations create shareholder value? An application of the event study methodology in the B2B context

Industrial Marketing Management

Mariia Koval

Ghasem Zaefarian

Viacheslav Iurkov

2024/2/1

How Much Does Domestic Location Matter for B2B Firms’ Export Intensity? A Variance Decomposition Study

Journal of International Marketing

Viacheslav Iurkov

Mariia Koval

Ghasem Zaefarian

2023/12

How Stakeholder Pressure Affects the Effectiveness of International-Local Nongovernmental Organization Collaboration in Localization of Humanitarian Aid

Nonprofit and Voluntary Sector Quarterly

Mohammad Moshtari

Ghasem Zaefarian

Evelyne Vanpoucke

2023/9/26

Improving PLS-SEM use for business marketing research

Peter Guenther

Miriam Guenther

Christian M Ringle

Ghasem Zaefarian

Severina Cartwright

2023/5/1

Relationships of stressors and opportunism in cross-border exchange partnership contexts: When and how monitoring matters

Journal of International Business Studies

Ghasem Zaefarian

Matthew J Robson

Zhaleh Najafi-Tavani

Stavroula Spyropoulou

2023/4

Assessing the influence of celebrity and government endorsements on bitcoin’s price volatility

Journal of Business Research

Subhan Ullah

Rexford Attah-Boakye

Kweku Adams

Ghasem Zaefarian

2022/6/1

Variance decomposition analysis: What is it and how to perform it–A complete guide for B2B researchers

Industrial Marketing Management

Ghasem Zaefarian

Viacheslav Iurkov

Mariia Koval

2022/11/1

Social network analysis in marketing: A step-by-step guide for researchers

Ghasem Zaefarian

Shekhar Misra

Mariia Koval

Viacheslav Iurkov

2022/11/1

Key challenges and opportunities of service innovation processes in technology supplier-service provider partnerships

Amir Homayounfard

Ghasem Zaefarian

2022/2/1

A step-by-step guide of (fuzzy set) qualitative comparative analysis: From theory to practice via an implementation in a B2B context

Industrial Marketing Management

Charalampos Saridakis

Ghasem Zaefarian

Panagiotis Ganotakis

Sofia Angelidou

2022/11/1

Emotions, culture intelligence, and mutual trust in technology business relationships

Technological Forecasting and Social Change

Giuseppe Musarra

Vita Kadile

Ghasem Zaefarian

Pejvak Oghazi

Zhaleh Najafi-Tavani

2022/8/1

When customer involvement hinders/promotes product innovation performance: The concurrent effect of relationship quality and role ambiguity

Journal of Business Research

Saeed Najafi-Tavani

Ghasem Zaefarian

Matthew J Robson

Peter Naudé

Faramarz Abbasi

2022/6/1

How to design good experiments in marketing: Types, examples, and methods

Industrial Marketing Management

Giampaolo Viglia

Ghasem Zaefarian

Aulona Ulqinaku

2021/10/1

How to use instrumental variables in addressing endogeneity? A step-by-step procedure for non-specialists

Subhan Ullah

Ghasem Zaefarian

Farid Ullah

2021/7/1

How to apply the event study methodology in STATA: An overview and a step-by-step guide for authors

Subhan Ullah

Ghasem Zaefarian

Rizwan Ahmed

Danson Kimani

2021/11/1

Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance

Journal of Business Research

Zhaleh Najafi-Tavani

Sahar Mousavi

Ghasem Zaefarian

Peter Naudé

2020/11/1

A Study of Job Stressors Among B2B Senior Solicitors: An Abstract

Arash Valipour

Ghasem Zaefarian

Matthew Robson

Zhaleh Najafi-Tavani

2020

Ten basic questions about structural equations modeling you should know the answers to–But perhaps you don't

Industrial Marketing Management

Vasileios Davvetas

Adamantios Diamantopoulos

Ghasem Zaefarian

Christina Sichtmann

2020/10/1

The Roles of Institutional Dependence and Slack Financial Resources: Implications for the Challenge–Hindrance Stressors Framework in Headquarters-Subsidiary Relationships

Proceedings of the European Marketing Academy

Chong Yu

Zhaleh Najafi-Tavani

Matthew Robson

Ghasem Zaefarian

2020

See List of Professors in Ghasem Zaefarian University(University of Leeds)

Co-Authors

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