Alexander Leischnig
Technische Universität Bergakademie Freiberg
H-index: 25
Europe-Germany
Top articles of Alexander Leischnig
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Implementing customer relationship management successfully: a configurational perspective | Technological Forecasting and Social Change | Björn Ivens Kati Kasper-Brauer Alexander Leischnig Sabrina Thornton | 2024/2 |
Understanding smart product-service system value offerings: a comparative case analysis | Marcel Papert Isabel Fischer Victor Naumann Alexander Leischnig | 2023/11 | |
Organization architecture configurations for successful servitization | Journal of Service Research | Nima Heirati Alexander Leischnig Stephan Henneberg | 2023 |
Factors influencing the acceptance of self-service big data preparation and analytics tools | Journal of Service Research | Markus Blut Cheng Wang Klaus Schoefer | 2016/11 |
Toward a better understanding of value destruction: The case of food waste | Michael Gibbert Björn S Ivens Alexander Leischnig | 2023/4/1 | |
Social Media auf B-to-B-Märkten: Einsatzpotenziale in Marketing und Vertrieb | Björn S Ivens Philipp A Rauschnabel Alexander Leischnig Sebastian Schubert | 2023/3/11 | |
A configurational perspective on brand relevance in commodity markets | Alexander Leischnig Anja Geigenmüller | 2022/4 | |
On price roles and budget branding | Björn Ivens Brigitte Müller Steffen Wölfl Alexander Leischnig | 2022/4/20 | |
Commodity marketing: an introduction into key concepts and processes | Margit Enke A. Geigenmüller A. Leischnig | 2022/4 | |
Commodity marketing: strategies, concepts, and cases | Margit Enke Anja Geigenmüller Alexander Leischnig | 2022/4 | |
Dark-side-effect contagion in business relationships | Journal of Business Research | Yumeng Zhang Alexander Leischnig Nima Heirati Stephan Henneberg | 2021 |
How to create a digitalisation strategy that works | Mohamed Zaki Fraser McLeay Stephan Henneberg Nima Heirati Alexander Leischnig | 2021 | |
Configuring effective client-adviser interactions | Journal of Business Research | Alexander Leischnig Kati Kasper-Brauer Sabrina C. Thornton | 2020/7 |
Examining alliance management capabilities in university-industry collaboration | Journal of Technology Transfer | Alexander Leischnig Anja Geigenmüller | 2020/2 |
