Georgios G. Halkias
Technische Universität München
H-index: 13
Europe-Germany
Top articles of Georgios G. Halkias
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Made by her vs. him: Gender influences in product preferences and the role of individual action efficacy in restoring social equalities | Journal of Consumer Psychology | Benedikt Schnurr Georgios Halkias | 2022 |
Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness | Psychology & Marketing | Sofia Kousi Georgios Halkias Flora Kokkinaki | 2023/8 |
The Effect of Warmth and Competence on Consumer Outcomes: A Meta-analytical Investigation | Anne-Maree O'Rourke Alex Belli Mansur Khamitov Georgios Halkias | 2023 | |
Taking the fear out of data analysis | Adamantios Diamantopoulos Bodo Schlegelmilch Georgios Halkias | 2023 | |
Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries | Scientific reports | Maria-Therese Friehs Patrick F Kotzur Christine Kraus Moritz Schemmerling Jessica A Herzig | 2022/12/8 |
Eyes wide shut? Understanding and managing consumers’ visual processing of country‐of‐origin cues | British Journal of Management | Georgios Halkias Arnd Florack Adamantios Diamantopoulos Johanna Palcu | 2022/7 |
On brand stereotyping: Conceptual specifications and further insight | Frontiers in Psychology | Georgios Halkias | 2022 |
How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach | International Marketing Review | Nina Michaelidou Milena Micevski Georgios Halkias | 2021/4/6 |
The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework | Journal of Business Research | David Bourdin Georgios Halkias Katerina Makri | 2021/12/1 |
Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach | International Journal of Research in Marketing | Georgios Halkias Adamantios Diamantopoulos | 2020/12/1 |
One color fits all: Product category color norms and (a) typical package colors | Review of Managerial Science | Marion Garaus Georgios Halkias | 2020/10 |
Happy to have and happy to do: The role of self-expression (a)symmetry in material and experiential purchases | Georgios Halkias Sofia Kousi Hans Baumgartner | 2020 |