Georgios G. Halkias

Technische Universität München

H-index: 13

Europe-Germany

About Georgios G. Halkias

Georgios G. Halkias, With an exceptional h-index of 13 and a recent h-index of 12 (since 2020), a distinguished researcher at Technische Universität München, specializes in the field of marketing, consumer psychology, decision-making.

His recent articles reflect a diverse array of research interests and contributions to the field:

Made by her vs. him: Gender influences in product preferences and the role of individual action efficacy in restoring social equalities

Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness

The Effect of Warmth and Competence on Consumer Outcomes: A Meta-analytical Investigation

Taking the fear out of data analysis

Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries

Eyes wide shut? Understanding and managing consumers’ visual processing of country‐of‐origin cues

On brand stereotyping: Conceptual specifications and further insight

How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

Georgios G. Halkias Information

University	Technische Universität München
Position	TUM School of Management
Citations(all)	927
Citations(since 2020)	768
Cited By	400
hIndex(all)	13
hIndex(since 2020)	12
i10Index(all)	13
i10Index(since 2020)	12
Email	Access Email
University Profile Page	Technische Universität München
Google Scholar	View Google Scholar Profile

Georgios G. Halkias Skills & Research Interests

marketing

consumer psychology

decision-making

Top articles of Georgios G. Halkias

Title	Journal	Author(s)	Publication Date
Made by her vs. him: Gender influences in product preferences and the role of individual action efficacy in restoring social equalities	Journal of Consumer Psychology	Benedikt Schnurr Georgios Halkias	2022
Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness	Psychology & Marketing	Sofia Kousi Georgios Halkias Flora Kokkinaki	2023/8
The Effect of Warmth and Competence on Consumer Outcomes: A Meta-analytical Investigation		Anne-Maree O'Rourke Alex Belli Mansur Khamitov Georgios Halkias	2023
Taking the fear out of data analysis		Adamantios Diamantopoulos Bodo Schlegelmilch Georgios Halkias	2023
Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries	Scientific reports	Maria-Therese Friehs Patrick F Kotzur Christine Kraus Moritz Schemmerling Jessica A Herzig ...	2022/12/8
Eyes wide shut? Understanding and managing consumers’ visual processing of country‐of‐origin cues	British Journal of Management	Georgios Halkias Arnd Florack Adamantios Diamantopoulos Johanna Palcu	2022/7
On brand stereotyping: Conceptual specifications and further insight	Frontiers in Psychology	Georgios Halkias	2022
How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach	International Marketing Review	Nina Michaelidou Milena Micevski Georgios Halkias	2021/4/6
The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework	Journal of Business Research	David Bourdin Georgios Halkias Katerina Makri	2021/12/1
Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach	International Journal of Research in Marketing	Georgios Halkias Adamantios Diamantopoulos	2020/12/1
One color fits all: Product category color norms and (a) typical package colors	Review of Managerial Science	Marion Garaus Georgios Halkias	2020/10
Happy to have and happy to do: The role of self-expression (a)symmetry in material and experiential purchases		Georgios Halkias Sofia Kousi Hans Baumgartner	2020