Milena Micevski

About Milena Micevski

Milena Micevski, With an exceptional h-index of 20 and a recent h-index of 20 (since 2020), a distinguished researcher at Universität Wien,

His recent articles reflect a diverse array of research interests and contributions to the field:

Nuances of Sales–Service Ambidexterity across Varied Sales Job Types

Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes

All Salespeople are (not) Created Equal: Customers’ Views on a Creator, a Getter, and a Taker

Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions

Wenn das Bild einer Stadt auseinandergeht–Diskrepanzen zwischen Eigen-und Fremdbild bei BürgerInnen und TouristInnen der deutschen Großstädte

Let me choose what I want: the influence of incentive choice flexibility on the quality of crowdsourcing solutions to innovation problems

Green Brand Innovativeness as a Facilitator of Sustainable Consumption: A Comparison of Born Green and Heritage Brands

No Shackles Story: The Case of Sustainable Born Global Firms

Milena Micevski Information

University

Position

Assistant Professor of International Marketing

Citations(all)

1483

Citations(since 2020)

1216

Cited By

663

hIndex(all)

20

hIndex(since 2020)

20

i10Index(all)

22

i10Index(since 2020)

22

Email

University Profile Page

Google Scholar

Top articles of Milena Micevski

Title

Journal

Author(s)

Publication Date

Nuances of Sales–Service Ambidexterity across Varied Sales Job Types

British Journal of Management

Z. Temerak

M. S.

Micevski

M.

Kadic-Maglajlic

...

2024

Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes

Ilona Szcs

Nina Michaelidou

Milena Micevski

Živa Kolbl

Selma Kadic-Maglajlic

...

2023

All Salespeople are (not) Created Equal: Customers’ Views on a Creator, a Getter, and a Taker

Mohamed Sobhy Temerak

Milena Micevski

Selma Kadic-Maglajlic

Zoran Latinovic

2023

Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions

Stefan Markovic

Adam Lindgreen

Nikolina Koporcic

Milena Micevski

2023/8/25

Wenn das Bild einer Stadt auseinandergeht–Diskrepanzen zwischen Eigen-und Fremdbild bei BürgerInnen und TouristInnen der deutschen Großstädte

Marc Herz

Milena Micevski

Tim Ilbertz

2023/3/29

Let me choose what I want: the influence of incentive choice flexibility on the quality of crowdsourcing solutions to innovation problems

Technovation

Ehsan Noorzad Moghaddam

Alireza Aliahmadi

Mehdi Bagherzadeh

Stefan Markovic

Milena Micevski

...

2023/2/1

Green Brand Innovativeness as a Facilitator of Sustainable Consumption: A Comparison of Born Green and Heritage Brands

Matija Sirc

Milena Micevski

2022/9

No Shackles Story: The Case of Sustainable Born Global Firms

Ekaterina Nemkova

Milena Micevski

Marc Herz

Alva Angeli

2022

How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

International Marketing Review

Nina Michaelidou

Milena Micevski

Georgios Halkias

2021/4/6

From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand

Journal of Product & Brand Management

Milena Micevski

Adamantios Diamantopoulos

Jennifer Erdbrügger

2021/1/28

Users’ ethical perceptions of social media research: Conceptualisation and measurement

Journal of Business Research

Nina Michaelidou

Milena Micevski

John W Cadogan

2021/1/1

Corporate responsibility as an effective marketing practice for improving consumers brand evaluations-critical overview, new insights, and future directions

Ilona Szőcs

Milena Micevski

2021/12/7

What If High Is Too High: Role of Regulations of Emotions in Sales Interactions

Zoran Latinovic

Milena Micevski

Selma Kadic-Maglajlic

2020

Factors Affecting Consumer Responses to Brand Advertising on Social Media: An Abstract

Nina Michaelidou

Milena Micevski

Georgios Halkias

2020

THE ROLE OF CORPORATE RESPONSIBILITY IN SHAPING CONSUMERS’BRAND RESPONSES THROUGH BRAND STEREOTYPES

Global Marketing Conference

Ilona Szőcs

Milena Micevski

2020/11

Flexibility in marketing & sales interfacing processes

Industrial Marketing Management

Belinda Dewsnap

Milena Micevski

John W Cadogan

Selma Kadic-Maglajlic

2020/11/1

See List of Professors in Milena Micevski University(Universität Wien)

Co-Authors

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