Vesna Žabkar

Vesna Žabkar

Univerza v Ljubljani

H-index: 30

Europe-Slovenia

About Vesna Žabkar

Vesna Žabkar, With an exceptional h-index of 30 and a recent h-index of 26 (since 2020), a distinguished researcher at Univerza v Ljubljani, specializes in the field of marketing, marketing communications, tourism.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sustainable Business in the Era of Digital Transformation: Strategic and Entrepreneurial Perspectives

The power of synergy to reinvent IMC education

The productivity puzzle in the context of (new) growth determinants

Trying to buy more sustainable products: Intentions of young consumers

Drivers of corporate environmental and social responsibility practices: A comparison of two moderated mediation models

From car use reduction to ride‐sharing: The relevance of moral and environmental identity

Sustainability communication

The interplay of brand, brand origin and brand user stereotypes in forming value perceptions

Vesna Žabkar Information

University

Position

Full professor of marketing Faculty of Economics

Citations(all)

6991

Citations(since 2020)

3890

Cited By

4541

hIndex(all)

30

hIndex(since 2020)

26

i10Index(all)

60

i10Index(since 2020)

39

Email

University Profile Page

Univerza v Ljubljani

Google Scholar

View Google Scholar Profile

Vesna Žabkar Skills & Research Interests

marketing

marketing communications

tourism

Top articles of Vesna Žabkar

Title

Journal

Author(s)

Publication Date

Sustainable Business in the Era of Digital Transformation: Strategic and Entrepreneurial Perspectives

Mariusz Sołtysik

Magdalena Wojnarowska

Maria Urbaniec

Vesna Zabkar

Marek Ćwiklicki

...

2024/6/21

The power of synergy to reinvent IMC education

Journal of Marketing Communications

Gayle Kerr

Frank Mulhern

Vijay Viswanathan

Philip Kitchen

Vesna Zabkar

...

2024/2/17

The productivity puzzle in the context of (new) growth determinants

Tjaša Redek

Polona Domadenik Muren

Eva Erjavec

Matjaž Koman

Črt Kostevc

...

2024/2/15

Trying to buy more sustainable products: Intentions of young consumers

Journal of cleaner production

Petar Gidaković

Vesna Zabkar

Mila Zečević

Adam Sagan

Magdalena Wojnarowska

...

2024/1/1

Drivers of corporate environmental and social responsibility practices: A comparison of two moderated mediation models

Journal of Business Research

Tomaž Čater

Barbara Čater

Patricia Milić

Vesna Žabkar

2023

From car use reduction to ride‐sharing: The relevance of moral and environmental identity

Journal of Consumer Behaviour

Barbara Culiberg

Hichang Cho

Mateja Kos Koklic

Vesna Zabkar

2023/3

Sustainability communication

International journal of advertising

Urša Golob

Klement Podnar

Vesna Zabkar

2023/1/2

The interplay of brand, brand origin and brand user stereotypes in forming value perceptions

British Journal of Management

Petar Gidaković

Ilona Szőcs

Adamantios Diamantopoulos

Arnd Florack

Martin Egger

...

2022

Trust and Loyalty Drivers in Online Subscription Services

EXTENDING BOUNDARIES

Matej Kovač

Vesna Žabkar

2022/5/15

“We Go Together”: Understanding social cause-related purchase intentions of young adults

Journal of business research

Maja Arslanagic-Kalajdzic

Selma Kadic-Maglajlic

Jasmina Dlacic

Vesna Zabkar

2022/2/1

The role of moral foundations, anticipated guilt and personal responsibility in predicting anti-consumption for environmental reasons

Journal of Business Ethics

Barbara Culiberg

Hichang Cho

Mateja Kos Koklic

Vesna Zabkar

2022/1/8

The formation of consumers' warmth and competence impressions of corporate brands: The role of corporate associations

European Management Review

Petar Gidaković

Vesna Zabkar

2022/12

Consumer confusion caused by nutrition apps in product healthiness evaluation

Economic and Business Review

Mila Zečević

Petar Gidaković

Vesna Žabkar

Mateja Kos Koklič

2022

The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes

Journal of Brand Management

Petar Gidaković

Mateja Kos Koklič

Mila Zečević

Vesna Žabkar

2022/11

Antecedents of environmentally and socially responsible sustainable consumer behavior

Journal of Business Ethics

Maja Hosta

Vesna Zabkar

2021/6

User perspectives of diet-tracking apps: reviews content analysis and topic modeling

Journal of Medical Internet Research

Mila Zečević

Dejan Mijatović

Mateja Kos Koklič

Vesna Žabkar

Petar Gidaković

2021/4/22

How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brands

Journal of Service Management

Petar Gidaković

Vesna Zabkar

2021/12/17

Utječe li angažman na društvenim medijima i putem e-pošte na reputaciju i povjerenjem vođena ponašanja?

Market-Tržište

Matej Kovač

Vesna Žabkar

2020/6/17

Challenges on the Path toward Sustainability in Europe

Vesna Žabkar

Tjaša Redek

2020/12/4

Contradictory nutrition information in apps and attitude certainty

Organization Committee

Mila Zečević

Petar Gidaković

Vesna Žabkar

Mateja Kos Koklič

2020/6/2

See List of Professors in Vesna Žabkar University(Univerza v Ljubljani)

Co-Authors

H-index: 94
Adamantios Diamantopoulos

Adamantios Diamantopoulos

Universität Wien

H-index: 35
Tanja Mihalic

Tanja Mihalic

Univerza v Ljubljani

H-index: 31
Klement Podnar

Klement Podnar

Univerza v Ljubljani

H-index: 28
Ursa Golob

Ursa Golob

Univerza v Ljubljani

H-index: 22
Tomaž Čater

Tomaž Čater

Univerza v Ljubljani

H-index: 20
Ljubica Knežević

Ljubica Knežević

Univerza v Ljubljani

academic-engine