Flora Kokkinaki

Athens University of Economics and Business

H-index: 21

Europe-Greece

About Flora Kokkinaki

Flora Kokkinaki, With an exceptional h-index of 21 and a recent h-index of 15 (since 2020), a distinguished researcher at Athens University of Economics and Business, specializes in the field of Social Psychology, Consumer Psychology, Advertising.

His recent articles reflect a diverse array of research interests and contributions to the field:

How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error

Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness (vol 40, pg 1634, 2023)

Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity

Incidental emotions and hedonic forecasting: the role of (un) certainty

Flora Kokkinaki Information

University	Athens University of Economics and Business
Position	Professor
Citations(all)	5111
Citations(since 2020)	1953
Cited By	3896
hIndex(all)	21
hIndex(since 2020)	15
i10Index(all)	25
i10Index(since 2020)	18
Email	Access Email
University Profile Page	Athens University of Economics and Business
Google Scholar	View Google Scholar Profile

Flora Kokkinaki Skills & Research Interests

Social Psychology

Consumer Psychology

Advertising

Top articles of Flora Kokkinaki

Title	Journal	Author(s)	Publication Date
How do you happen to feel? The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error	Journal of Consumer Behaviour	Athanasios Polyportis Flora Kokkinaki	2024/4/13
Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness (vol 40, pg 1634, 2023)	Psychology & Marketing	Sofia Kousi Georgios Halkias Flora Kokkinaki	2023/8
Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity	Review of Marketing Science	Kleopatra Konstantoulaki Flora Kokkinaki Ioannis Rizomyliotis	2021/9/30
Incidental emotions and hedonic forecasting: the role of (un) certainty	Frontiers in Psychology	Athanasios Polyportis Flora Kokkinaki Csilla Horváth Georgios Christopoulos	2020/10/9