Dimitris Drossos

Athens University of Economics and Business

H-index: 14

Europe-Greece

About Dimitris Drossos

Dimitris Drossos, With an exceptional h-index of 14 and a recent h-index of 10 (since 2020), a distinguished researcher at Athens University of Economics and Business, specializes in the field of Digital Marketing, E-business.

His recent articles reflect a diverse array of research interests and contributions to the field:

Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages

Overt and covert customer data collection in online personalized advertising: The role of user emotions

Taking It a Step Further: When do Followers Adopt Influencers’ Own Brands?

Dimitris Drossos Information

University	Athens University of Economics and Business
Position	Assistant Professor
Citations(all)	1206
Citations(since 2020)	370
Cited By	947
hIndex(all)	14
hIndex(since 2020)	10
i10Index(all)	16
i10Index(since 2020)	11
Email	Access Email
University Profile Page	Athens University of Economics and Business
Google Scholar	View Google Scholar Profile

Dimitris Drossos Skills & Research Interests

Digital Marketing

E-business

Top articles of Dimitris Drossos

Title	Journal	Author(s)	Publication Date
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages	Journal of Consumer Behaviour	Dimitris Drossos Constantinos Coursaris Eleni Kagiouli	2023/10
Overt and covert customer data collection in online personalized advertising: The role of user emotions	Journal of Business Research	Lamprinakos Grigorios Solon Magrizos Ioannis Kostopoulos Dimitrios Drossos David Santos	2022/3/1
Taking It a Step Further: When do Followers Adopt Influencers’ Own Brands?	Review of Marketing Science	Solon Magrizos Grigorios Lamprinakos Yanling Fang Dimitrios Drossos	2021/9/30