Dimitris Drossos
Athens University of Economics and Business
H-index: 14
Europe-Greece
Top articles of Dimitris Drossos
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages | Journal of Consumer Behaviour | Dimitris Drossos Constantinos Coursaris Eleni Kagiouli | 2023/10 |
Overt and covert customer data collection in online personalized advertising: The role of user emotions | Journal of Business Research | Lamprinakos Grigorios Solon Magrizos Ioannis Kostopoulos Dimitrios Drossos David Santos | 2022/3/1 |
Taking It a Step Further: When do Followers Adopt Influencers’ Own Brands? | Review of Marketing Science | Solon Magrizos Grigorios Lamprinakos Yanling Fang Dimitrios Drossos | 2021/9/30 |