Denitsa Dineva

Cardiff University

H-index: 6

Europe-United Kingdom

About Denitsa Dineva

Denitsa Dineva, With an exceptional h-index of 6 and a recent h-index of 6 (since 2020), a distinguished researcher at Cardiff University, specializes in the field of Digital marketing, Consumer (mis)behaviour, Conflict management, Social media brand communities.

His recent articles reflect a diverse array of research interests and contributions to the field:

Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers

Reframing online brand community management: consumer conflicts, their consequences and moderation

Consumer incivility in virtual spaces: Implications for interactive marketing research and practice

Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism

Managing trolling in online communities: an organizational perspective

Managing Incivility in Online Brand Communities

“Building back better”: the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries

Consumer responses to conflict-management strategies on non-profit social media fan pages

Denitsa Dineva Information

University	Cardiff University
Position	Lecturer in Marketing and Strategy
Citations(all)	183
Citations(since 2020)	178
Cited By	22
hIndex(all)	6
hIndex(since 2020)	6
i10Index(all)	5
i10Index(since 2020)	5
Email	Access Email
University Profile Page	Cardiff University
Google Scholar	View Google Scholar Profile

Denitsa Dineva Skills & Research Interests

Digital marketing

Consumer (mis)behaviour

Conflict management

Social media brand communities

Top articles of Denitsa Dineva

Title	Journal	Author(s)	Publication Date
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers	International Marketing Review	Denitsa Dineva Jan Breitsohl Holger Roschk Masoumeh Hosseinpour	2023/12/12
Reframing online brand community management: consumer conflicts, their consequences and moderation	European Journal of Marketing	Denitsa Dineva Kate L Daunt	2023/11/27
Consumer incivility in virtual spaces: Implications for interactive marketing research and practice		Denitsa Dineva	2023/1/26
Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism	Psychology & Marketing	Olaya Moldes Denitsa Dineva Lisbeth Ku	2022
Managing trolling in online communities: an organizational perspective	Internet Research	Denitsa Dineva Jan Breitsohl	2022/1/18
Managing Incivility in Online Brand Communities	Social Media Marketing	Denitsa Dineva Jan Breitsohl	2022
“Building back better”: the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries		Nazan Colmekcioglu Denitsa Dineva Xiaoming Lu	2022/10/21
Consumer responses to conflict-management strategies on non-profit social media fan pages	Journal of Interactive Marketing	Denitsa Dineva Jan Breitsohl Brian Garrod Philip Megicks	2020/11/1