Denitsa Dineva
Cardiff University
H-index: 6
Europe-United Kingdom
Top articles of Denitsa Dineva
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers | International Marketing Review | Denitsa Dineva Jan Breitsohl Holger Roschk Masoumeh Hosseinpour | 2023/12/12 |
Reframing online brand community management: consumer conflicts, their consequences and moderation | European Journal of Marketing | Denitsa Dineva Kate L Daunt | 2023/11/27 |
Consumer incivility in virtual spaces: Implications for interactive marketing research and practice | Denitsa Dineva | 2023/1/26 | |
Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism | Psychology & Marketing | Olaya Moldes Denitsa Dineva Lisbeth Ku | 2022 |
Managing trolling in online communities: an organizational perspective | Internet Research | Denitsa Dineva Jan Breitsohl | 2022/1/18 |
Managing Incivility in Online Brand Communities | Social Media Marketing | Denitsa Dineva Jan Breitsohl | 2022 |
“Building back better”: the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries | Nazan Colmekcioglu Denitsa Dineva Xiaoming Lu | 2022/10/21 | |
Consumer responses to conflict-management strategies on non-profit social media fan pages | Journal of Interactive Marketing | Denitsa Dineva Jan Breitsohl Brian Garrod Philip Megicks | 2020/11/1 |