ProfessorsProfessors of University of SouthamptonPhil Megicks

Phil Megicks

University of Southampton

H-index: 26

Europe-United Kingdom

About Phil Megicks

Phil Megicks, With an exceptional h-index of 26 and a recent h-index of 21 (since 2020), a distinguished researcher at University of Southampton, specializes in the field of Marketing strategy and consumer behaviour.

His recent articles reflect a diverse array of research interests and contributions to the field:

Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives

Consumers’ propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty

Determinants of corporate sustainability message sharing on social media: A configuration approach

Bullying in online brand communities-exploring consumers’ intentions to intervene

Consumer responses to conflict-management strategies on non-profit social media fan pages

Phil Megicks Information

University	University of Southampton
Position	___
Citations(all)	2770
Citations(since 2020)	1355
Cited By	1906
hIndex(all)	26
hIndex(since 2020)	21
i10Index(all)	33
i10Index(since 2020)	27
Email	Access Email
University Profile Page	University of Southampton
Google Scholar	View Google Scholar Profile

Phil Megicks Skills & Research Interests

Marketing strategy and consumer behaviour

Top articles of Phil Megicks

Title	Journal	Author(s)	Publication Date
Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives	Marketing Intelligence & Planning	Stephen Wilkins John J Ireland Joe Hazzam Philip Megicks	2024/1/4
Consumers’ propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty	Journal of Strategic Marketing	Stephen Wilkins Joe Hazzam Phil Megicks	2023/4/3
Determinants of corporate sustainability message sharing on social media: A configuration approach	Business Strategy and the Environment	Hanne Knight Mohamed Yacine Haddoud Phil Megicks	2022/2
Bullying in online brand communities-exploring consumers’ intentions to intervene		Jan Breitsohl Nadia Jiménez Phil Megicks Ioannis Krasonikolakis Stratos Ramoglou ...	2022/10/12
Consumer responses to conflict-management strategies on non-profit social media fan pages	Journal of Interactive Marketing	Denitsa Dineva Jan Breitsohl Brian Garrod Philip Megicks	2020/11/1