David L. Ortega

David L. Ortega

Michigan State University

H-index: 30

North America-United States

About David L. Ortega

David L. Ortega, With an exceptional h-index of 30 and a recent h-index of 27 (since 2020), a distinguished researcher at Michigan State University, specializes in the field of Agricultural Economics, Food Economics, Food Policy, Food Marketing, China.

His recent articles reflect a diverse array of research interests and contributions to the field:

Can Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiment?

Farmer personality and community-based extension effectiveness in Tanzania

Effectiveness of nutritional information in increasing demand for enriched yoghurt among poor households in Kenya: Implications for agribusiness marketing strategies

The Impact of Endogenous and Exogenous Factors on Farmer Willingness-to-Pay for Biofortified Bean Seed: A Field Experiment in Rural Zimbabwe

US Poultry Retail Pricing During Avian Influenza Outbreaks: Implications for Policy and Sector Resilience

Rural Bangladeshi consumers’(un) willingness to pay for low‐milled rice: Implications for zinc biofortification

Does Bid Quantity Matter? Comparing Farmer Willingness-to-Pay for Specified vs Open-Ended Quantities of Biofortified Bean and Maize Seed in a Non-hypothetical Field Experiment

The complexity of food purchase motivations: Impacts of key priorities, knowledge, and information sources on active purchase of food labels

David L. Ortega Information

University

Position

Associate Professor

Citations(all)

3286

Citations(since 2020)

2256

Cited By

1828

hIndex(all)

30

hIndex(since 2020)

27

i10Index(all)

61

i10Index(since 2020)

50

Email

University Profile Page

Michigan State University

Google Scholar

View Google Scholar Profile

David L. Ortega Skills & Research Interests

Agricultural Economics

Food Economics

Food Policy

Food Marketing

China

Top articles of David L. Ortega

Title

Journal

Author(s)

Publication Date

Can Information Videos Mitigate Hypothetical Bias in Discrete Choice Experiment?

Available at SSRN 4692402

Wen Lin

Rodolfo M Nayga

David L Ortega

2024

Farmer personality and community-based extension effectiveness in Tanzania

World Development

Jarrad Farris

Mywish K Maredia

Nicole M Mason

David L Ortega

2024/1/1

Effectiveness of nutritional information in increasing demand for enriched yoghurt among poor households in Kenya: Implications for agribusiness marketing strategies

Agribusiness

David L Ortega

Vincenzina Caputo

Mywish Maredia

2023/1

The Impact of Endogenous and Exogenous Factors on Farmer Willingness-to-Pay for Biofortified Bean Seed: A Field Experiment in Rural Zimbabwe

Caitlin L Herrington

Mywish K Maredia

David L Ortega

Byron A Reyes

2023

US Poultry Retail Pricing During Avian Influenza Outbreaks: Implications for Policy and Sector Resilience

Available at SSRN 4607868

Omid Zamani

David L Ortega

2023/10/2

Rural Bangladeshi consumers’(un) willingness to pay for low‐milled rice: Implications for zinc biofortification

Agricultural Economics

Caitlin L Herrington

Mywish K Maredia

David L Ortega

Victor Taleon

Ekin Birol

...

2023/1

Does Bid Quantity Matter? Comparing Farmer Willingness-to-Pay for Specified vs Open-Ended Quantities of Biofortified Bean and Maize Seed in a Non-hypothetical Field Experiment

Caitlin L Herrington

David L Ortega

Mywish K Maredia

Byron A Reyes

2023

The complexity of food purchase motivations: Impacts of key priorities, knowledge, and information sources on active purchase of food labels

Food Quality and Preference

Danielle J Ufer

David L Ortega

2023/7/1

The effectiveness of misinformation corrective strategies and implications for consumers’ food preferences and policy attitudes

Lin Lin

David L Ortega

Jiayu Sun

2023

A behavioral economic assessment of the role of stakeholder preferences in managing an infectious wildlife disease

Wildlife Society Bulletin

Danielle J Ufer

Sonja A Christensen

Emily Pomeranz

David L Ortega

2023/6

47 Navigating the Biotechnology Landscape in Animal Agriculture: Consumer and Producer Acceptance of Gene Editing to Improve Farm Animal Welfare

Journal of Animal Science

David L Ortega

2023/11/6

Experimental quantity, mental budgeting and food choice: a discrete choice experiment application

European Review of Agricultural Economics

Wen Lin

David L Ortega

Vincenzina Caputo

2023/4/1

Avoiding Fraudulent Meat: Muslim Consumer Preferences for Halal Meat Retailers

Kelsey A Hopkins

Melissa GS McKendree

David L Ortega

2023

Right on the money? US dairy farmers' varied understanding of consumer preferences and attitudes towards animal health, welfare and biotechnology

Journal of Dairy Research

Danielle J Ufer

David L Ortega

2023/11

Food values drive Chinese consumers' demand for meat and milk substitutes

Appetite

Jiayu Sun

David L Ortega

Wen Lin

2023/2/1

Does increasing the availability of a nutritious food produced by a small‐and medium‐sized enterprise increase its consumption? Evidence from a field experiment in Kenya

Applied Economic Perspectives and Policy

Mywish K Maredia

Maria Porter

Eduardo Nakasone

David L Ortega

Vincenzina Caputo

2023/10/28

Health Information and the Choice of Overall Diet in Urban China

Kevin Chen

Luyun Yu

Wen Lin

David L Ortega

2022

Identity labels as an instrument to reduce meat demand and encourage consumption of plant based and cultured meat alternatives in China

Food Policy

David L Ortega

Jiayu Sun

Wen Lin

2022/8/1

Right on the Money? US Farmers Have a Varied Understanding of Consumer Preferences and Attitudes over Animal Welfare and Biotechnology

Danielle Ufer

David L Ortega

2022

Information and consumer demand for milk attributes: Are redundant labels an effective marketing strategy?

Applied Economic Perspectives and Policy

Danielle Ufer

David L Ortega

Christopher A Wolf

2022/6

See List of Professors in David L. Ortega University(Michigan State University)

Co-Authors

H-index: 83
Jayson Lusk

Jayson Lusk

Purdue University

H-index: 68
Sieglinde Snapp

Sieglinde Snapp

Michigan State University

H-index: 39
H. Holly Wang

H. Holly Wang

Purdue University

H-index: 30
vincenzina caputo

vincenzina caputo

Michigan State University

H-index: 30
Junfei Bai

Junfei Bai

China Agricultural University

H-index: 29
Mywish K. Maredia

Mywish K. Maredia

Michigan State University

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