ProfessorsProfessors of NEOMA Business SchoolDaniele Pederzoli

Daniele Pederzoli

NEOMA Business School

H-index: 17

Europe-France

About Daniele Pederzoli

Daniele Pederzoli, With an exceptional h-index of 17 and a recent h-index of 12 (since 2020), a distinguished researcher at NEOMA Business School, specializes in the field of marketing, retailing, international, brand.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Effect of Second-hand Extension on Retailers’ Brand Image: An Omnichannel Perspective: An Abstract

Measuring customer engagement on social media: towards a more qualitative and comprehensive approach

Does personality congruence explain luxury brand attachment? The results of an international research study

Daniele Pederzoli Information

University	NEOMA Business School
Position	___
Citations(all)	3731
Citations(since 2020)	2611
Cited By	1954
hIndex(all)	17
hIndex(since 2020)	12
i10Index(all)	19
i10Index(since 2020)	13
Email	Access Email
University Profile Page	NEOMA Business School
Google Scholar	View Google Scholar Profile

Daniele Pederzoli Skills & Research Interests

marketing

retailing

international

brand

Top articles of Daniele Pederzoli

Title	Journal	Author(s)	Publication Date
The Effect of Second-hand Extension on Retailers’ Brand Image: An Omnichannel Perspective: An Abstract		Aikaterini Manthiou Bruno Godey Daniele Pederzoli Isabelle Ulrich	2022/5/25
Measuring customer engagement on social media: towards a more qualitative and comprehensive approach		Othman Boujena Bruno Godey Isabelle Ulrich Aikaterini Manthiou Daniele Pederzoli ...	2021
Does personality congruence explain luxury brand attachment? The results of an international research study	Journal of Business Research	Raffaele Donvito Gaetano Aiello Laura Grazzini Bruno Godey Daniele Pederzoli ...	2020/11/1