Gaetano Aiello
Università degli Studi di Firenze
H-index: 21
Europe-Italy
Top articles of Gaetano Aiello
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands | Journal of Global Fashion Marketing | Maria Kniazeva Gaetano Aiello Costanza Dasmi Valentina Mazzoli Olga Nechaeva | 2024/1/2 |
PROMOTING PERCEIVED GREEN BRAND TRUSTWORTHINESS THROUGH VIRTUAL REALITY: A CONCEPTUAL FRAMEWORK | Global Marketing Conference | Costanza Dasmi Anna Marrucci Faheem Uddin Syed Gaetano Aiello | 2023/7 |
THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA | Global Marketing Conference | Olga Nechaeva Valentina Mazzoli Raffaele Donvito Virginia Vannucci Gaetano Aiello | 2023/7 |
WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions | Journal of Retailing and Consumer Services | Virginia Vannucci Costanza Dasmi Olga Nechaeva Gabriele Pizzi Gaetano Aiello | 2023/7/1 |
Facing the Global Customer: 10 Corso Como Innovative Path | Gaetano Aiello Laura Grazzini Olga Nachaeva Costanza Dasmi | 2023/5/5 | |
Global impacts of online reputation management of pre-and post-coronavirus pandemic: Comparative analysis in context of Industry 4.0 | Faheem Uddin Syed Raffaele Donvito Gaetano Aiello | 2023/2/9 | |
EXPLORING PATIENTS’TRUST DURING COVID-19 PANDEMIC | Global Marketing Conference | Sabina De Rosis Laura Grazzini Francesca Pennucci Raffaele Donvito Milena Vainieri | 2023/7 |
Wellness, Marketing and Scale Modelling Advertising: Early Findings from the Airfix Case Study | Raffaele Donvito Enrique Carrasco Molina Valentina Mazzoli Gaetano Aiello | 2023 | |
How does the use of shockvertising trigger moral emotions? A focus on the plastic issue | Costanza Dasmi Diletta Acuti Laura Grazzini Gaetano Aiello | 2022/9/15 | |
Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I’ll tell you how much you pay … | Journal of Business Research | Gabriele Pizzi Virginia Vannucci Yupal Shukla Gaetano Aiello | 2022/9/1 |
Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement: An Abstract | Gaetano Aiello Costanza Dasmi Olga Nechaeva | 2022/5/25 | |
Exploring patients’ trust toward general practitioners (GPs) during COVID-19 pandemic. | Sabina De Rosis Laura Grazzini Vainieri Milena Pennucci Francesca Gaetano Aiello | 2022 | |
Exploring the role of digital technologies on patients’ engagement. | Gaetano Aiello Raffaele Donvito Raffele Frustaci Laura Grazzini Sabina De Rosis | 2022 | |
Solving the puzzle of sustainable fashion consumption: The role of consumers’ implicit attitudes and perceived warmth | Journal of Cleaner Production | Laura Grazzini Diletta Acuti Gaetano Aiello | 2021/3/10 |
Consumers’ fairness and privacy perceptions with personalized pricing | Virginia Vannucci Gabriele Pizzi Yupal Shukla Gaetano Aiello | 2021 | |
Measuring customer engagement on social media: towards a more qualitative and comprehensive approach | Othman Boujena Bruno Godey Isabelle Ulrich Aikaterini Manthiou Daniele Pederzoli | 2021 | |
CSR communication in retail using QR Code | G Aiello R Donvito C Dasmi D Acuti V Mazzoli | 2020 | |
Branding in the time of virtual reality: Are virtual store brand perceptions real? | Journal of Business Research | Gabriele Pizzi Virginia Vannucci Gaetano Aiello | 2020/10/1 |
Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic | Journal of Retailing | GAETANO AIELLO RAFFAELE DONVITO VIRGINIA VANNUCCI GIAMPAOLO VIGLIA | 2020 |
Introduction: Country of Origin Effect: Looking Back and Moving Forward | Isaac Cheah Ian Phau Gaetano Aiello | 2020/6/29 |
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