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cao lanlan

cao lanlan

NEOMA Business School

H-index: 13

Europe-France

About cao lanlan

cao lanlan, With an exceptional h-index of 13 and a recent h-index of 11 (since 2020), a distinguished researcher at NEOMA Business School, specializes in the field of Retailing, Marketing Strategy, Channel Management, Business Model Innovation.

His recent articles reflect a diverse array of research interests and contributions to the field:

Augmented reality's perceived immersion effect on the customer shopping process: decision-making quality and privacy concerns

Extension and customer reaction on sharing economy platforms: The role of customer inertia

Artificial intelligence in retail: applications and value creation logics

cao lanlan Information

University

Position

Professor of Marketing at

Citations(all)

1606

Citations(since 2020)

1176

Cited By

854

hIndex(all)

13

hIndex(since 2020)

11

i10Index(all)

13

i10Index(since 2020)

11

Email

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University Profile Page

NEOMA Business School

Google Scholar

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cao lanlan Skills & Research Interests

Retailing

Marketing Strategy

Channel Management

Business Model Innovation

Top articles of cao lanlan

Title

Journal

Author(s)

Publication Date

Augmented reality's perceived immersion effect on the customer shopping process: decision-making quality and privacy concerns

International Journal of Retail & Distribution Management

Aniket Sengupta

Lanlan Cao

2022/8/11

Extension and customer reaction on sharing economy platforms: The role of customer inertia

Journal of Business Research

Cao Lanlan

Manthiou Aikaterini

Ayadi Kafia

2022

Artificial intelligence in retail: applications and value creation logics

International Journal of Retail and Distribution Management

Lanlan CAO

2021/3/1

See List of Professors in cao lanlan University(NEOMA Business School)