Raffaele Donvito
Università degli Studi di Firenze
H-index: 18
Europe-Italy
Top articles of Raffaele Donvito
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships | Journal of Product & Brand Management | Valentina Mazzoli Raffaele Donvito Lia Zarantonello | 2024/5/1 |
How sustainability shapes consumer preferences on special occasions | Business Strategy and the Environment | Costanza Dasmi Acuti Diletta Valentina Mazzoli Raffaele Donvito | 2024/4/23 |
Fashion and the metaverse: Implications for consumers and firms | Journal of Global Fashion Marketing | Raffaele Donvito Diletta Acuti Sanga Song | 2024/1/2 |
Global impacts of online reputation management of pre-and post-coronavirus pandemic: Comparative analysis in context of Industry 4.0 | Faheem Uddin Syed Raffaele Donvito Gaetano Aiello | 2023/2/9 | |
Pharmacists' attitudes and intention to adopt telemedicine: Integrating the market-orientation paradigm and the UTAUT | Technological Forecasting and Social Change | Nicola Cobelli Fabio Cassia Raffaele Donvito | 2023/11/1 |
Brand engagement into self-concept and culture: a literature review for a future research agenda | Olga Nechaeva Valentina Mazzoli Raffaele Donvito | 2023/9 | |
Wellness, Marketing and Scale Modelling Advertising: Early Findings from the Airfix Case Study | Raffaele Donvito Enrique Carrasco Molina Valentina Mazzoli Gaetano Aiello | 2023 | |
EXPLORING PATIENTS’TRUST DURING COVID-19 PANDEMIC | Global Marketing Conference | Sabina De Rosis Laura Grazzini Francesca Pennucci Raffaele Donvito Milena Vainieri | 2023/7 |
THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA | Global Marketing Conference | Olga Nechaeva Valentina Mazzoli Raffaele Donvito Virginia Vannucci Gaetano Aiello | 2023/7 |
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions | Psychology & Marketing | Gabriele Pizzi Virginia Vannucci Valentina Mazzoli Raffaele Donvito | 2023/7 |
Exploring the role of digital technologies on patients’ engagement. | Gaetano Aiello Raffaele Donvito Raffele Frustaci Laura Grazzini Sabina De Rosis | 2022 | |
“Connected we stand, disconnected we fall”. Analyzing the importance of digital platforms in transnational supply chain management | International Journal of Emerging Markets | Anna Marrucci Riccardo Rialti Raffaele Donvito Faheem Uddin Syed | 2022/11/21 |
Brand Engagement into Self-Concept and Culture: a Bibliometric and Thematic Review for a Future Research Agenda | JOURNAL OF BRAND MANAGEMENT | Olga Nechaeva Valentina Mazzoli Raffaele Donvito | 2022/10/31 |
The effects of QR delivered content on perceived product value | Journal of Strategic Marketing | Diletta Acuti Andrea Vocino Valentina Mazzoli Raffaele Donvito | 2022/7/4 |
Brand e trasgressioni: le principali conseguenze nella comunicazione sui social media | V Mazzoli L Zarantonello R Donvito | 2021 | |
Measuring customer engagement on social media: towards a more qualitative and comprehensive approach | Othman Boujena Bruno Godey Isabelle Ulrich Aikaterini Manthiou Daniele Pederzoli | 2021 | |
Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic | Journal of Retailing | GAETANO AIELLO RAFFAELE DONVITO VIRGINIA VANNUCCI GIAMPAOLO VIGLIA | 2020 |
Does personality congruence explain luxury brand attachment? The results of an international research study | Journal of Business Research | Raffaele Donvito Gaetano Aiello Laura Grazzini Bruno Godey Daniele Pederzoli | 2020/11/1 |
Il marketing per una società migliore. Atti della 17ª SIM Conference | Gaetano Aiello Raffaele Donvito Laura Grazzini Virginia Vannucci | 2020 | |
Self-conscious moral emotions and word-of-mouth diffusion in response to corporate behaviors | Diletta Acuti Valentina Mazzoli R Donvito A Vocino | 2020 |
