Christina Boutsouki
Aristotle University of Thessaloniki
H-index: 15
Europe-Greece
Top articles of Christina Boutsouki
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Cross-media advertising strategies and brand attitude: the role of cognitive load | International Journal of Advertising | Leonidas Hatzithomas Fotini Theodorakioglou Kostoula Margariti Christina Boutsouki | 2024/5/18 |
British Phlegm and Individualism in Humorous Political Advertising | Kostoula Margariti Leonidas Hatzithomas Christina Boutsouki | 2024/2/4 | |
Implementing eye tracking technology in experimental design studies in food and beverage advertising | Kostoula Margariti Leonidas Hatzithomas Christina Boutsouki | 2023/4/8 | |
The impact of sequential versus simultaneous media exposure on online advertising effectiveness | Journal of Marketing Communications | Fotini Theodorakioglou Leonidas Hatzithomas Christina Boutsouki | 2023/2/17 |
Green advertising on social media: A systematic literature review | Evangelia Ktisti Leonidas Hatzithomas Christina Boutsouki | 2022/11/3 | |
A Cross-Cultural Analysis of Print Humorous Advertising in the UK and Greece | Leonidas Hatzithomas Christina Boutsouki Yorgos Zotos | 2022 | |
Face reading the emotions of gelotophobes toward disparaging humorous advertising | The European Journal of Humour Research | Maria C Voutsa Leonidas Hatzithomas Eirini Tsichla Christina Boutsouki | 2022/10/11 |
Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure | International Journal of Advertising | Kostoula Margariti Leonidas Hatzithomas Christina Boutsouki Yorgos Zotos | 2022/5/19 |
Evaluating the use of QR codes on food products | Sustainability | Konstantinos Rotsios Aggeliki Konstantoglou Dimitris Folinas Thomas Fotiadis Leonidas Hatzithomas | 2022/4/8 |
Evaluating the Use of QR Codes on Food Products. Sustainability 2022, 14, 4437 | K Rotsios A Konstantoglou D Folinas T Fotiadis L Hatzithomas | 2022 | |
Deciphering the facial expressions of gelotophobes in disparaging humorous advertisements | Maria C Voutsa Leonidas Hatzithomas Eirini Tsichla Christina Boutsouki | 2021 | |
Half a century of Super Bowl commercials: a content analysis of humorous advertising styles | Artemis Timamopoulou Leonidas Hatzithomas Christina Boutsouki Maria C Voutsa | 2021/9/2 | |
The link between sustainable destination image, brand globalness and consumers’ purchase intention: A moderated mediation model | Sustainability | Leonidas Hatzithomas Christina Boutsouki Fotini Theodorakioglou Evanthia Papadopoulou | 2021/8/25 |
Metaphors and body copy in online advertising effectiveness | Journal of Promotion Management | Leonidas Hatzithomas Aikaterini Manolopoulou Kostoula Margariti Christina Boutsouki Dimitrios Koumpis | 2021/7/29 |
A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule | Journal of consumer behaviour | Leonidas Hatzithomas Maria C Voutsa Christina Boutsouki Yorgos Zotos | 2021/7 |
Service quality, visitor satisfaction and future behavior in the museum sector | Journal of Tourism, Heritage & Services Marketing (JTHSM) | Vasiliki V Daskalaki Maria C Voutsa Christina Boutsouki Leonidas Hatzithomas | 2020 |
Co-Authors
