Maro Vlachopoulou

Maro Vlachopoulou

University of Macedonia

H-index: 29

Europe-Greece

About Maro Vlachopoulou

Maro Vlachopoulou, With an exceptional h-index of 29 and a recent h-index of 20 (since 2020), a distinguished researcher at University of Macedonia, specializes in the field of Information systems and E-business, E-mobile marketing, social media marketing, social networks, ICT innovation.

His recent articles reflect a diverse array of research interests and contributions to the field:

MCDM Review in marketing and managerial decisions: Practical implications and Future research

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

A state-of-practice review of urban consolidation centres: Practical insights and future challenges

Review and the Use of PROMETHEE Methods in Marketing (Problems)

Artificial intelligence in digital marketing: Insights from a comprehensive review

Evaluation of Explainable Artificial Intelligence Methods in Language Learning Classification of Spanish Tertiary Education Students

Influences of social media on consumer decision-making processes in the food and grocery industry

Determinants affecting start-up funding: evidence from Greece

Maro Vlachopoulou Information

University

Position

Professor Dept. of Applied Informatics

Citations(all)

4477

Citations(since 2020)

2050

Cited By

3204

hIndex(all)

29

hIndex(since 2020)

20

i10Index(all)

58

i10Index(since 2020)

30

Email

University Profile Page

University of Macedonia

Google Scholar

View Google Scholar Profile

Maro Vlachopoulou Skills & Research Interests

Information systems and E-business

E-mobile marketing

social media marketing

social networks

ICT innovation

Top articles of Maro Vlachopoulou

Title

Journal

Author(s)

Publication Date

MCDM Review in marketing and managerial decisions: Practical implications and Future research

Management Science Letters

Theodore Tarnanidis

Jason Papathanasiou

Bertrand Mareschal

Maro Vlachopoulou

2025

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

Global Marketing Conference

Konstantinos Fouskas

Theodoros Oikonomidis

Anna-Maria Zaroulia

Maro Vlachopoulou

Manos Roumeliotis

2023/7

A state-of-practice review of urban consolidation centres: Practical insights and future challenges

Eleni Giampoldaki

Michael Madas

Vasileios Zeimpekis

Maro Vlachopoulou

2023/6/3

Review and the Use of PROMETHEE Methods in Marketing (Problems)

Theodore K Tarnanidis

Jason Papathanasiou

Maro Vlachopoulou

Bertrand Mareschal

2023

Artificial intelligence in digital marketing: Insights from a comprehensive review

Christos Ziakis

Maro Vlachopoulou

2023/12/17

Evaluation of Explainable Artificial Intelligence Methods in Language Learning Classification of Spanish Tertiary Education Students

Grigorios Tzionis

Gerasimos Antzoulatos

Periklis Papaioannou

Athanasios Mavropoulos

Ilias Gialampoukidis

...

2023/11/9

Influences of social media on consumer decision-making processes in the food and grocery industry

Theodore Tarnanidis

Maro Vlachopoulou

Jason Papathanasiou

2023/8/7

Determinants affecting start-up funding: evidence from Greece

International Journal of Technology Transfer and Commercialisation

Christos Ziakis

Maro Vlachopoulou

Konstantinos Fouskas

2022

COVID-19 Induced Teleworking and Future Expectations: A Systematic Review

Vaggelis Saprikis

Maro Vlachopoulou

Theodora Zarmpou

2022

Introduction to the special issue on digital transformation in the tourism industry

European Journal of Tourism Research

Maro Vlachopoulou

Konstantinos Fouskas

2022

Big data applications in food supply chain management: A conceptual framework

Ioannis Margaritis

Michael Madas

Maro Vlachopoulou

2022/3/29

Start-up ecosystem (StUpEco): a conceptual framework and empirical research

Journal of Open Innovation: Technology, Market, and Complexity

Christos Ziakis

Maro Vlachopoulou

Konstantinos Petridis

2022/2/7

Analyzing agrifood-tech e-business models

Sustainability

Maro Vlachopoulou

Christos Ziakis

Kostas Vergidis

Michael Madas

2021/5/14

Literature review of location based services

Theodoros Oikonomidis

KG Fouskas

Maro Vlachopoulou

2021

Analyzing AgriFood-Tech e-Business Models. Sustainability 2021, 13, 5516

M Vlachopoulou

C Ziakis

K Vergidis

M Madas

2021

The Role of Wi-Fi Positioning Systems in Safety Against COVID-19

Theodoros Oikonomidis

Konstantinos Fouskas

Maro Vlachopoulou

2021

Web Content Management Systems used by Search Engine Optimization Experts for Top Rankings in Search Engine Result Pages

WSEAS Transactions on Computers

Christos Ziakis

Maro Vlachopoulou

2021

A Multidimensional Analysis of Released COVID-19 Location-Based Mobile Applications

Future Internet

Theodoros Oikonomidis

Konstantinos Fouskas

Maro Vlachopoulou

2021/10/25

Modelling consumers' payment behaviour towards contactless cards

International Journal of Business Information Systems

Vaggelis Saprikis

Maro Vlachopoulou

Angelos Markos

2021

Mapping mobile payment adoption: customers’ trends and challenges

Vaggelis Saprikis

Maro Vlachopoulou

2021

See List of Professors in Maro Vlachopoulou University(University of Macedonia)