Leonidas Hatzithomas
University of Macedonia
H-index: 16
Europe-Greece
Top articles of Leonidas Hatzithomas
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
British Phlegm and Individualism in Humorous Political Advertising | Kostoula Margariti Leonidas Hatzithomas Christina Boutsouki | 2024/2/4 | |
Cross-media advertising strategies and brand attitude: the role of cognitive load | International Journal of Advertising | Leonidas Hatzithomas Fotini Theodorakioglou Kostoula Margariti Christina Boutsouki | 2024/5/18 |
Display advertising: the role of context and advertising appeals from a resistance perspective | Journal of Research in Interactive Marketing | Rodoula H Tsiotsou Leonidas Hatzithomas Martin Wetzels | 2023/4/4 |
Hedonic and eudaimonic entertainment as facilitators of consumer brand engagement: a multiple mediation model for Netflix | EuroMed Journal of Business | Kyriakos Riskos Paraskevi Dekoulou Leonidas Hatzithomas Ioanna Papasolomou | 2024/4/16 |
The impact of the COVID-19 pandemic on online consumer behavior: applying the theory of planned behavior | Sustainability | Anastasia Theodorou Leonidas Hatzithomas Thomas Fotiadis Anastasios Diamantidis Antonios Gasteratos | 2023/1/31 |
Implementing eye tracking technology in experimental design studies in food and beverage advertising | Kostoula Margariti Leonidas Hatzithomas Christina Boutsouki | 2023/4/8 | |
The impact of sequential versus simultaneous media exposure on online advertising effectiveness | Journal of Marketing Communications | Fotini Theodorakioglou Leonidas Hatzithomas Christina Boutsouki | 2023/2/17 |
Evaluating the Use of QR Codes on Food Products. Sustainability 2022, 14, 4437 | K Rotsios A Konstantoglou D Folinas T Fotiadis L Hatzithomas | 2022 | |
Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure | International Journal of Advertising | Kostoula Margariti Leonidas Hatzithomas Christina Boutsouki Yorgos Zotos | 2022/5/19 |
A Cross-Cultural Analysis of Print Humorous Advertising in the UK and Greece | Leonidas Hatzithomas Christina Boutsouki Yorgos Zotos | 2022 | |
The impact of brand awareness and country of origin in the advertising effectiveness of greek food products in the United Kingdom: The case of Greek yogurt | Foods | Dimitrios Karagiannis Leonidas Hatzithomas Thomas Fotiadis Antonios Gasteratos | 2022/12/13 |
The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model. | International Journal of Business Science & Applied Management | Kyriakos Riskos Paraskevi Evi Dekoulou Leonidas Hatzithomas Iordanis Kotzaivazoglou | 2022/5/1 |
Green advertising on social media: A systematic literature review | Evangelia Ktisti Leonidas Hatzithomas Christina Boutsouki | 2022/11/3 | |
Evaluating the use of QR codes on food products | Sustainability | Konstantinos Rotsios Aggeliki Konstantoglou Dimitris Folinas Thomas Fotiadis Leonidas Hatzithomas | 2022/4/8 |
Face reading the emotions of gelotophobes toward disparaging humorous advertising | The European Journal of Humour Research | Maria C Voutsa Leonidas Hatzithomas Eirini Tsichla Christina Boutsouki | 2022/10/11 |
Organizational determinants as antecedent factors of export marketing strategy archetypes of agri-food firms: a three country analysis | British Food Journal | Predrag Radojevic Slavica Manic Edward Churlei Leonidas Hatzithomas Adam Suluburic | 2022/2/23 |
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: A mediation model | Journal of Media Business Studies | Kyriakos Riskos Leonidas Hatzithomas Paraskevi Dekoulou George Tsourvakas | 2022/1/2 |
Femvertising practices on social media: a comparison of luxury and non-luxury brands | Journal of Product & Brand Management | Nina Michaelidou Nikoletta Theofania Siamagka Leonidas Hatzithomas Luciana Chaput | 2022/10/4 |
Examining consumer responses to YouTube ads through facial expressions and self-reports: the role of gender identity and emotional appeals | International Journal of Internet Marketing and Advertising | Maria C Voutsa Eirini Tsichla Leonidas Hatzithomas Kostoula Margariti | 2021 |
Gender Responses to Emotional Appeals in Advertising: Comparing Self-Reports and Facial Expressions | Eirini Tsichla Maria C Voutsa Kostoula Margariti Leonidas Hatzithomas | 2021/9/2 |
Co-Authors
