ProfessorsProfessors of Cyprus University of TechnologyYorgos Zotos

Yorgos Zotos

Cyprus University of Technology

H-index: 21

Asia-Cyprus

About Yorgos Zotos

Yorgos Zotos, With an exceptional h-index of 21 and a recent h-index of 17 (since 2020), a distinguished researcher at Cyprus University of Technology, specializes in the field of Advertising, Consumer Behavior, Gender Advertising, Organic Food Marketing, Political Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure

A Cross-Cultural Analysis of Print Humorous Advertising in the UK and Greece

A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule

Yorgos Zotos Information

University	Cyprus University of Technology
Position	Professor of Marketing
Citations(all)	3755
Citations(since 2020)	1903
Cited By	2543
hIndex(all)	21
hIndex(since 2020)	17
i10Index(all)	33
i10Index(since 2020)	24
Email	Access Email
University Profile Page	Cyprus University of Technology
Google Scholar	View Google Scholar Profile

Yorgos Zotos Skills & Research Interests

Advertising

Consumer Behavior

Gender Advertising

Organic Food Marketing

Political Marketing

Top articles of Yorgos Zotos

Title	Journal	Author(s)	Publication Date
Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure	International Journal of Advertising	Kostoula Margariti Leonidas Hatzithomas Christina Boutsouki Yorgos Zotos	2022/5/19
A Cross-Cultural Analysis of Print Humorous Advertising in the UK and Greece		Leonidas Hatzithomas Christina Boutsouki Yorgos Zotos	2022
A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule	Journal of consumer behaviour	Leonidas Hatzithomas Maria C Voutsa Christina Boutsouki Yorgos Zotos	2021/7