ProfessorsProfessors of Universidad de Los AndesBradley Wilson

Bradley Wilson

Universidad de Los Andes

H-index: 20

Latin America-Venezuela

About Bradley Wilson

Bradley Wilson, With an exceptional h-index of 20 and a recent h-index of 17 (since 2020), a distinguished researcher at Universidad de Los Andes, specializes in the field of Communication, Branding, Brand Image, Sponsorship, Methodology.

His recent articles reflect a diverse array of research interests and contributions to the field:

Videogames-as-a-service: converting freemium-to paying-users through pop-up advertisement value

Personality differences between videogame vs. non-videogame consumers using the HEXACO model

Gender equality and tourism beyond empowerment: edited by Stroma Cole, Wallingford, Oxfordshire, UK, CABI Publication, 2018, 112 pp.,£ 29.99, ISBN-9781786394422 (pbk)

Understanding the entrepreneurial intentions of youth: a PLS multi-group and FIMIX analysis using the model of goal-directed behavior

Bradley Wilson Information

University	Universidad de Los Andes
Position	Associate Professor of Communication Brand and Urban Creative Cultures
Citations(all)	2278
Citations(since 2020)	1027
Cited By	1628
hIndex(all)	20
hIndex(since 2020)	17
i10Index(all)	28
i10Index(since 2020)	20
Email	Access Email
University Profile Page	Universidad de Los Andes
Google Scholar	View Google Scholar Profile

Bradley Wilson Skills & Research Interests

Communication

Branding

Brand Image

Sponsorship

Methodology

Top articles of Bradley Wilson

Title	Journal	Author(s)	Publication Date
Videogames-as-a-service: converting freemium-to paying-users through pop-up advertisement value	Journal of Services Marketing	Ali Hussain Amir Zaib Abbasi Linda D Hollebeek Carsten D Schultz Ding Hooi Ting ...	2022/5/19
Personality differences between videogame vs. non-videogame consumers using the HEXACO model	Current Psychology	Amir Zaib Abbasi Ding Hooi Ting Helmut Hlavacs Bradley Wilson Umair Rehman ...	2020/5/19
Gender equality and tourism beyond empowerment: edited by Stroma Cole, Wallingford, Oxfordshire, UK, CABI Publication, 2018, 112 pp.,£ 29.99, ISBN-9781786394422 (pbk)		Bradley Wilson	2020/9/18
Understanding the entrepreneurial intentions of youth: a PLS multi-group and FIMIX analysis using the model of goal-directed behavior	Journal of Entrepreneurship in Emerging Economies	Juan Carlos Londono Bradley Wilson Fabian Osorio-Tinoco	2020/7/23