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Georg Fassott

About Georg Fassott

Georg Fassott, With an exceptional h-index of 23 and a recent h-index of 11 (since 2020), a distinguished researcher at Technische Universität Kaiserslautern, specializes in the field of Entrepreneurial Marketing, Partial Least Squares, Digital Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

A new approach for modeling aggregate constructs

Georg Fassott Information

University

Position

___

Citations(all)

5171

Citations(since 2020)

1463

Cited By

5635

hIndex(all)

23

hIndex(since 2020)

11

i10Index(all)

28

i10Index(since 2020)

11

Email

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University Profile Page

Technische Universität Kaiserslautern

Google Scholar

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Georg Fassott Skills & Research Interests

Entrepreneurial Marketing

Partial Least Squares

Digital Marketing

Top articles of Georg Fassott

Title

Journal

Author(s)

Publication Date

A new approach for modeling aggregate constructs

Xi Yu

Georg Fassott

Florian Schuberth

Jörg Henseler

2022

See List of Professors in Georg Fassott University(Technische Universität Kaiserslautern)