Aschemann-Witzel

Aschemann-Witzel

Aarhus Universitet

H-index: 48

Europe-Denmark

About Aschemann-Witzel

Aschemann-Witzel, With an exceptional h-index of 48 and a recent h-index of 46 (since 2020), a distinguished researcher at Aarhus Universitet, specializes in the field of Marketing, Consumer behaviour, Management, Food sector, Health and sustainability.

His recent articles reflect a diverse array of research interests and contributions to the field:

How to move the transition to sustainable food consumption towards a societal tipping point

Sparking stakeholder support: Creating personas for renewable energy innovation adoption based on qualitative data analysis

What consumers want in a sustainability food label: Results from online co-creation workshops in the United Kingdom, Ireland and Denmark

The relationship between retail price promotions and household-level food waste: Busting the myth with behavioural data?

Food donation as a strategy to reduce food waste in an emerging Latin American country: a case study in Uruguay

Spicing up food interactions: Development of a healthy food education activity targeting fathers and their young children

Consumer understanding of upcycled foods–Exploring consumer-created associations and concept explanations across five countries

Food sustainability understanding among the Nordic-Baltic consumer-citizens

Aschemann-Witzel Information

University

Position

MAPP Centre Department of Management

Citations(all)

9698

Citations(since 2020)

7985

Cited By

4421

hIndex(all)

48

hIndex(since 2020)

46

i10Index(all)

98

i10Index(since 2020)

91

Email

University Profile Page

Aarhus Universitet

Google Scholar

View Google Scholar Profile

Aschemann-Witzel Skills & Research Interests

Marketing

Consumer behaviour

Management

Food sector

Health and sustainability

Top articles of Aschemann-Witzel

Title

Journal

Author(s)

Publication Date

How to move the transition to sustainable food consumption towards a societal tipping point

Technological Forecasting and Social Change

Maureen Schulze

Meike Janssen

Jessica Aschemann-Witzel

2024/6/1

Sparking stakeholder support: Creating personas for renewable energy innovation adoption based on qualitative data analysis

Energy Research & Social Science

Gabriele Torma

Jessica Aschemann-Witzel

2024/3/1

What consumers want in a sustainability food label: Results from online co-creation workshops in the United Kingdom, Ireland and Denmark

Frontiers in Sustainability

Susanne Pedersen

Tony Benson

George Tsalis

Rebecca Futtrup

Moira Dean

...

2024/1/30

The relationship between retail price promotions and household-level food waste: Busting the myth with behavioural data?

Waste Management

George Tsalis

Birger Boutrup Jensen

Jessica Aschemann-Witzel

2024/1/1

Food donation as a strategy to reduce food waste in an emerging Latin American country: a case study in Uruguay

Nutrire

Pablo Montoli

Gastón Ares

Jessica Aschemann-Witzel

María Rosa Curutchet

Ana Giménez

2023/4/24

Spicing up food interactions: Development of a healthy food education activity targeting fathers and their young children

Journal of Human Nutrition and Dietetics

Andreia Ferreira Moura

Alice Grønhøj

Jessica Aschemann‐Witzel

2023/10

Consumer understanding of upcycled foods–Exploring consumer-created associations and concept explanations across five countries

Food Quality and Preference

Jessica Aschemann-Witzel

Daniele Asioli

Marija Banovic

Maria Angela Perito

Anne Odile Peschel

2023/12/1

Food sustainability understanding among the Nordic-Baltic consumer-citizens

Violeta Stancu

Susanne Pedersen

Tino Bech-Larsen

Jessica Aschemann-Witzel

2023/4/19

Socio-cognitive barriers to healthy eating among mothers: A segmentation analysis in Argentina, France, and Denmark

Health Care for Women International

Andreia Ferreira Moura

Jessica Aschemann-Witzel

2023/9/2

Outside-in and bottom-up: Using sustainability transitions to understand the development phases of mainstreaming plant-based in the food sector in a meat and dairy focused economy

Technological Forecasting and Social Change

Jessica Aschemann-Witzel

Maartje DGH Mulders

Simone Lykke Tranholm Mouritzen

2023/12/1

Sustainable use of tropical fruits? Challenges and opportunities of applying the waste-to-value concept to international value chains

Jessica Aschemann-Witzel

Humberto Ribeiro Bizzo

Ana Carolina S Doria Chaves

Adelia Ferreira Faria-Machado

Antonio Gomes Soares

...

2023/4/15

Exploring Barriers to Healthy Eating Among Women in Their Role as New Mothers with a Theory-Driven Questionnaire

Maternal and Child Health Journal

Andreia Ferreira Moura

Jessica Aschemann-Witzel

2023/7

Tipping the next customer on the shoulder? A segmentation study and discussion of targeted marketing to further plant-rich dietary transition

Cleaner and Responsible Consumption

Jessica Aschemann-Witzel

Maartje DGH Mulders

Meike Janssen

Federico JA Perez-Cueto

2023/12/1

Transitions to plant-based diets: the role of societal tipping points

Jessica Aschemann-Witzel

Maureen Schulze

2023/3/17

Consumer attitudes towards imported organic food in China and Germany: the key importance of trust

Journal of Macromarketing

Susanne Pedersen

Ting Zhang

Yanfeng Zhou

Jessica Aschemann-Witzel

John Thøgersen

2023/6

Trade-offs in food systems; How does upcycling edible resources fit in the big picture?

Themistoklis Altintzoglou

Jessica Aschemann-Witzel

2023/11/15

Defining upcycled food: The dual role of upcycling in reducing food loss and waste

Jessica Aschemann-Witzel

Daniele Asioli

Marija Banovic

Maria Angela Perito

Anne Odile Peschel

...

2023/2/1

Retail or consumer responsibility?—Reflections on food waste and food prices among deal‐prone consumers and market actors

Business Strategy and the Environment

Jessica Aschemann‐Witzel

Louise Randers

Susanne Pedersen

2023/5

Food Sustainability Understanding in the Nordic-Baltic countries

Violeta Stancu

Susanne Pedersen

Tino Bech-Larsen

Jessica Aschemann-Witzel

2023/10/6

Social acceptance of dual land use approaches: Stakeholders' perceptions of the drivers and barriers confronting agrivoltaics diffusion

Journal of Rural Studies

Gabriele Torma

Jessica Aschemann-Witzel

2023/1/1

See List of Professors in Aschemann-Witzel University(Aarhus Universitet)

Co-Authors

H-index: 112
Wim Verbeke

Wim Verbeke

Universiteit Gent

H-index: 96
Klaus G. Grunert

Klaus G. Grunert

Aarhus Universitet

H-index: 53
Monique Raats

Monique Raats

University of Surrey

H-index: 39
Federico J.A. Perez-Cueto (Armando Perez-Cueto)

Federico J.A. Perez-Cueto (Armando Perez-Cueto)

Københavns Universitet

H-index: 36
Ellen van Kleef

Ellen van Kleef

Wageningen Universiteit

H-index: 36
Riccardo Vecchio

Riccardo Vecchio

Università degli Studi di Napoli Federico II

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