Anne Souchon
Loughborough University
H-index: 25
Europe-United Kingdom
Top articles of Anne Souchon
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations | Hazel Lacohee Anne Souchon Peter Dickenson Louise Krug Fabrice Saffre | 2024/5 | |
Decision-making in international marketing: past, present and future | João S Oliveira Magnus Hultman Nathaniel Boso Ian Hodgkinson Paul Hughes | 2023/8/30 | |
Mitigating coopetition tensions: The forgotten formation stage | European Management Review | Kalanit Efrat Anne L Souchon Andreas Wald Paul Hughes Jinqiu Cai | 2022/12 |
How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market | European Management Review | Magnus Hultman Nathaniel Boso Abena Animwaa Yeboah‐Banin Ian Hodgkinson Anne L Souchon | 2022/11 |
Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences | Journal of Business Research | Kalanit Efrat Anne L Souchon Peter Dickenson Ekaterina Nemkova | 2021/12/1 |
Translating new product development-level improvisation-based learning into strategy in SMEs | Global Marketing Conference | Artemis Tonikidou Anne Souchon Kyriakos Kyriakopoulos Paul Hughes Belinda Dewsnap | 2020/11 |
Sponsees matter! How collective responsibility judgments of sport sponsors affect sponsee equity | European Sport Management Quarterly | Peter Dickenson Anne L Souchon | 2020/10/19 |
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