Chanaka Jayawardhena

Chanaka Jayawardhena

University of Surrey

H-index: 36

Europe-United Kingdom

About Chanaka Jayawardhena

Chanaka Jayawardhena, With an exceptional h-index of 36 and a recent h-index of 30 (since 2020), a distinguished researcher at University of Surrey, specializes in the field of e-Marketing, Services Marketing, Mobile Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Electronic word of mouth 2.0 (eWOM 2.0)–The evolution of eWOM research in the new age

Reconceptualizing eWOM Communication: An Interactive Perspective

The dark side of the sharing economy: A systematic literature review of externalities and their regulation

Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships

Consumers as volunteers? The influence of value congruence on consumers’ voluntary performance

Negative eWOM and perceived credibility: a potent mix in consumer relationships

A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles

Strengthening consumer-brand relationships through avatars

Chanaka Jayawardhena Information

University

Position

Professor of Marketing

Citations(all)

7586

Citations(since 2020)

3636

Cited By

5376

hIndex(all)

36

hIndex(since 2020)

30

i10Index(all)

50

i10Index(since 2020)

45

Email

University Profile Page

University of Surrey

Google Scholar

View Google Scholar Profile

Chanaka Jayawardhena Skills & Research Interests

e-Marketing

Services Marketing

Mobile Marketing

Top articles of Chanaka Jayawardhena

Title

Journal

Author(s)

Publication Date

Electronic word of mouth 2.0 (eWOM 2.0)–The evolution of eWOM research in the new age

Journal of Business Research

Hongfei Liu

Chanaka Jayawardhena

Paurav Shukla

Victoria-Sophie Osburg

Vignesh Yoganathan

2024/4/1

Reconceptualizing eWOM Communication: An Interactive Perspective

Hongfei Liu

Chanaka Jayawardhena

2023/1/26

The dark side of the sharing economy: A systematic literature review of externalities and their regulation

Mohamed Mosaad

Sabine Benoit

Chanaka Jayawardhena

2023/11/1

Avatar taxonomy: a new technological tool to enhance the consumer-brand relationships

Management & Sustainability: An Arab Review

Mohamed H Elsharnouby

Chanaka Jayawardhena

Gunjan Saxena

2023/9/1

Consumers as volunteers? The influence of value congruence on consumers’ voluntary performance

Journal of Marketing Analytics

Mohamed H Elsharnouby

Tamer H Elsharnouby

Chanaka Jayawardhena

Alaa M Elbedweihy

2023/2/3

Negative eWOM and perceived credibility: a potent mix in consumer relationships

International journal of retail & distribution management

Ernest Emeka Izogo

Chanaka Jayawardhena

Heikki Karjaluoto

2023/1/31

A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles

Technological Forecasting and Social Change

Fraser McLeay

Hossein Olya

Hongfei Liu

Chanaka Jayawardhena

Charles Dennis

2022/1/1

Strengthening consumer-brand relationships through avatars

Pakistan Journal of Social Sciences

Muhammad Sheeraz

Mariam Tanweer

Kanwal. Iqbal Khan

Shahid. Mahmood

2017

Strengthening consumer–brand relationships through avatars

Journal of Research in Interactive Marketing

Mohamed H Elsharnouby

Chanaka Jayawardhena

Hongfei Liu

Alaa M Elbedweihy

2023

Linking Customer-Integration and Co-Production to Service-Quality-Performance: The Importance of Quality-Control Initiatives

Zyad M Alzaydi

Chanaka Jayawardhena

Bang Nguyen

Pantea Foroudi

Maria Palazzo

2022/10/21

The impact of electronic word-of-mouth (eWOM) on consumer behaviours

The SAGE Handbook of Digital Marketing

Hongfei Liu

Ahmed Shaalan

Chanaka Jayawardhena

2022/6/10

Investigating consumer alienation toward broiler leading to food insecurity

British Food Journal

Rana Muhammad Ayyub

Saira Naeem

Shehzad Ahmed

Chanaka Jayawardhena

2021/4/27

Arab networking and relationship marketing: Is there a need for both?

Journal of Business & Industrial Marketing

Ahmed Shaalan

Marwa Tourky

Bradley R Barnes

Chanaka Jayawardhena

Ibrahim Elshaer

2021/10/15

Conceptualising the role of marketing strategies of tourism providers in inducing risk‐taking behaviour

International Journal of Tourism Research

Ahmed Zaky

Gunjan Saxena

Chanaka Jayawardhena

2021/9

Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective

Journal of Business Research

Hongfei Liu

Chanaka Jayawardhena

Victoria-Sophie Osburg

Vignesh Yoganathan

Severina Cartwright

2021/8/1

Sustainable consumption in the developing world: the case of India

Shenaz Rangwala

Chanaka Jayawardhena

2021/7/16

“From caged birds to women with wings” A perspective on consumption practices of new middle-class Indian women

European Journal of Marketing

Shenaz Rangwala

Chanaka Jayawardhena

Gunjan Saxena

2020/2/26

Do online reviews still matter post-purchase?

Internet Research

Hongfei Liu

Chanaka Jayawardhena

Victoria-Sophie Osburg

Mujahid Mohiuddin Babu

2020/2/3

Creating particularized trust in e-retailers through experiential value and generalized trust

Journal of Strategic Marketing

Ernest Emeka Izogo

Chanaka Jayawardhena

Eunice Abimbola Adegbola

2020/1/2

See List of Professors in Chanaka Jayawardhena University(University of Surrey)

Co-Authors

H-index: 64
Heikki Karjaluoto

Heikki Karjaluoto

Jyväskylän yliopisto

H-index: 53
Prof Charles Dennis

Prof Charles Dennis

Middlesex University

H-index: 39
Andreas Kuckertz

Andreas Kuckertz

Universität Hohenheim

H-index: 36
Teemu Kautonen

Teemu Kautonen

Aalto-yliopisto

H-index: 32
Kevin Morrell

Kevin Morrell

Durham University

H-index: 25
Anne Souchon

Anne Souchon

Loughborough University

academic-engine