ProfessorsProfessors of Aston UniversityAndrew M Farrell

Andrew M Farrell

Aston University

H-index: 12

Europe-United Kingdom

About Andrew M Farrell

Andrew M Farrell, With an exceptional h-index of 12 and a recent h-index of 11 (since 2020), a distinguished researcher at Aston University, specializes in the field of Service Encounters, Discriminant Validity, Services Marketing, Service Quality, Research Methods.

His recent articles reflect a diverse array of research interests and contributions to the field:

Using affective content to promote high-involvement services on social media

Science Commercialization: Course Curriculum and Instructor Manual

The Power of Emotional Messages: The Influence of Affective Content in Brand’s Social Media Posts on Consumer Decision Making in High-Involvement Services

Research Design: Course Curriculum and Instructor Manual

Andrew M Farrell Information

University	Aston University
Position	Aston Business School
Citations(all)	2844
Citations(since 2020)	1372
Cited By	1991
hIndex(all)	12
hIndex(since 2020)	11
i10Index(all)	13
i10Index(since 2020)	11
Email	Access Email
University Profile Page	Aston University
Google Scholar	View Google Scholar Profile

Andrew M Farrell Skills & Research Interests

Service Encounters

Discriminant Validity

Services Marketing

Service Quality

Research Methods

Top articles of Andrew M Farrell

Title	Journal	Author(s)	Publication Date
Using affective content to promote high-involvement services on social media	Journal of Business Research	Hai-Anh Tran Andrew Farrell Heiner Evanschitzky Bach Nguyen Anna-Lena Ackfeldt	2024/6/1
Science Commercialization: Course Curriculum and Instructor Manual		Geoff Parkes Sylvia Wong Andrew Farrell	2022/10/17
The Power of Emotional Messages: The Influence of Affective Content in Brand’s Social Media Posts on Consumer Decision Making in High-Involvement Services		Hai Anh Tran Heiner Evanschitzky Stefan Ludwig Andrew Farrell Anna-Lena Ackfeldt ...	2022/5/22
Research Design: Course Curriculum and Instructor Manual		Geoff Parkes Sylvia Wong Andrew Farrell	2022/10/17