Andrew N. Smith
Suffolk University
H-index: 9
North America-United States
Top articles of Andrew N. Smith
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets? | Journal of Public Policy & Marketing | Myriam Brouard Katja H Brunk Mario Campana Marlon Dalmoro Marcia Christina Ferreira | 2023/1 |
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies | Journal of the Academy of Marketing Science | Li Chen Yajie Yan Andrew N Smith | 2023/1 |
Market-centric pathways for racial inclusion: the case of# MyBlackReceipt | Olivier Sibai K Brunk M Brouard C Ferreira M Campana | 2022/10/19 | |
Pay attention, please! Person brand building in organized online attention economies | Journal of the Academy of Marketing Science | Andrew N Smith Eileen Fischer | 2021/3 |
In eWOM we trust: Using naïve theories to understand consumer trust in a complex eWOM marketspace | Journal of Business Research | Martin A Pyle Andrew N Smith Yanina Chevtchouk | 2021/1/1 |
Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses | Journal of Marketing Education | Mujde Yuksel Andrew N Smith Robert S Smith Pelin Bicen Elizabeth J Wilson | 2021/12 |
Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience | Journal of Business Research | Mujde Yuksel Andrew N Smith George R Milne | 2021/9/1 |
Co-Authors
