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Alexander Edeling

About Alexander Edeling

Alexander Edeling, With an exceptional h-index of 6 and a recent h-index of 6 (since 2020), a distinguished researcher at Universität zu Köln, specializes in the field of Marketing finance interface, social media/influencer marketing, econometric analysis.

His recent articles reflect a diverse array of research interests and contributions to the field:

Does bigger still mean better? How digital transformation affects the market share–profitability relationship

How firm communication affects the impact of layoff announcements on brand strength over time

Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry

Finding goldilocks influencers: How follower count drives social media engagement

How, why, and when disclosure type matters for influencer marketing

Thank you to the following ad hoc reviewers who reviewed papers for the Journal of Marketing during 2022. The editors greatly appreciate their expert and constructive reviews …

The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research

Alexander Edeling Information

University

Position

Marketing Researcher

Citations(all)

553

Citations(since 2020)

498

Cited By

163

hIndex(all)

6

hIndex(since 2020)

6

i10Index(all)

6

i10Index(since 2020)

6

Email

University Profile Page

Google Scholar

Alexander Edeling Skills & Research Interests

Marketing finance interface

social media/influencer marketing

econometric analysis

Top articles of Alexander Edeling

Does bigger still mean better? How digital transformation affects the market share–profitability relationship

International Journal of Research in Marketing

2024/1/27

Alexander Edeling
Alexander Edeling

H-Index: 4

Alexander Himme
Alexander Himme

H-Index: 8

How firm communication affects the impact of layoff announcements on brand strength over time

International Journal of Research in Marketing

2023/9/1

Alexander Himme
Alexander Himme

H-Index: 8

Alexander Edeling
Alexander Edeling

H-Index: 4

Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry

Journal of the Academy of Marketing Science

2023/9

Alexander Edeling
Alexander Edeling

H-Index: 4

André Marchand
André Marchand

H-Index: 10

Finding goldilocks influencers: How follower count drives social media engagement

Journal of Marketing

2023/5

Simone Wies
Simone Wies

H-Index: 4

Alexander Edeling
Alexander Edeling

H-Index: 4

How, why, and when disclosure type matters for influencer marketing

International Journal of Research in Marketing

2022/6/1

Kristina Klein
Kristina Klein

H-Index: 7

Alexander Edeling
Alexander Edeling

H-Index: 4

Thank you to the following ad hoc reviewers who reviewed papers for the Journal of Marketing during 2022. The editors greatly appreciate their expert and constructive reviews …

Journal of Marketing

2022

Bitty Balducci
Bitty Balducci

H-Index: 1

Markus Blut
Markus Blut

H-Index: 23

Willy Bolander
Willy Bolander

H-Index: 14

Els Breugelmans
Els Breugelmans

H-Index: 12

Tom Brown
Tom Brown

H-Index: 38

Gordon Burtch
Gordon Burtch

H-Index: 19

Noah Castelo
Noah Castelo

H-Index: 7

Yixing Chen
Yixing Chen

H-Index: 11

Yubo Chen
Yubo Chen

H-Index: 33

Yimin Cheng
Yimin Cheng

H-Index: 2

Sorim Chung
Sorim Chung

H-Index: 2

Luca Cian
Luca Cian

H-Index: 8

Bart Claus
Bart Claus

H-Index: 3

Anatoli Colicev
Anatoli Colicev

H-Index: 7

Adam Craig
Adam Craig

H-Index: 5

Cammy Crolic
Cammy Crolic

H-Index: 2

Rex Du
Rex Du

H-Index: 13

Shuili Du
Shuili Du

H-Index: 18

Rod Duclos
Rod Duclos

H-Index: 7

Lea Dunn
Lea Dunn

H-Index: 5

Dean Eckles
Dean Eckles

H-Index: 21

Alexander Edeling
Alexander Edeling

H-Index: 4

Andreas Eggert
Andreas Eggert

H-Index: 31

Ryan Elder
Ryan Elder

H-Index: 1

Jordan Etkin
Jordan Etkin

H-Index: 13

Michael Faulkender
Michael Faulkender

H-Index: 13

Rosellina Ferraro
Rosellina Ferraro

H-Index: 12

Maximilian Gaerth
Maximilian Gaerth

H-Index: 0

David Gal
David Gal

H-Index: 18

Sarah Gelper
Sarah Gelper

H-Index: 11

Katrijn Gielens
Katrijn Gielens

H-Index: 11

Julian Givi
Julian Givi

H-Index: 4

Gabriel Gonzalez
Gabriel Gonzalez

H-Index: 7

Ashley Goreczny
Ashley Goreczny

H-Index: 2

Kent Grayson
Kent Grayson

H-Index: 18

Christopher Groening
Christopher Groening

H-Index: 11

The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research

2021/12/1

Alexander Edeling
Alexander Edeling

H-Index: 4

Shuba Srinivasan
Shuba Srinivasan

H-Index: 23

See List of Professors in Alexander Edeling University(Universität zu Köln)

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