Rex Du

Rex Du

University of Houston

H-index: 15

North America-United States

About Rex Du

Rex Du, With an exceptional h-index of 15 and a recent h-index of 13 (since 2020), a distinguished researcher at University of Houston, specializes in the field of Marketing Analytics, Big Data, Marketing Research, Tracking Studies.

His recent articles reflect a diverse array of research interests and contributions to the field:

Passenger Group Size and Tipping: An Empirical Study of 50 Million NYC Yellow Taxi Rides

Leveraging Online Search Data as a Source of Marketing Insights

Online Shopping Search: Mobile vs. Non-Mobile

The impact of schedule consistency on shift worker productivity: An empirical investigation

Thank you to the following ad hoc reviewers who reviewed papers for the Journal of Marketing during 2022. The editors greatly appreciate their expert and constructive reviews …

Capturing marketing information to fuel growth

Click-through behavior across devices in paid search advertising: why users favor top paid search ads and are sensitive to ad position change

Rex Du Information

University

Position

Bauer Professor of Marketing

Citations(all)

1647

Citations(since 2020)

741

Cited By

1197

hIndex(all)

15

hIndex(since 2020)

13

i10Index(all)

20

i10Index(since 2020)

16

Email

University Profile Page

Google Scholar

Rex Du Skills & Research Interests

Marketing Analytics

Big Data

Marketing Research

Tracking Studies

Top articles of Rex Du

Passenger Group Size and Tipping: An Empirical Study of 50 Million NYC Yellow Taxi Rides

Available at SSRN 4705908

2024

Leveraging Online Search Data as a Source of Marketing Insights

Foundations and Trends® in Marketing

2023/8/22

Online Shopping Search: Mobile vs. Non-Mobile

SSRN (2023)

2023/3/2

The impact of schedule consistency on shift worker productivity: An empirical investigation

Manufacturing & Service Operations Management

2022/9

Capturing marketing information to fuel growth

Journal of Marketing

2021/1

Click-through behavior across devices in paid search advertising: why users favor top paid search ads and are sensitive to ad position change

Journal of Advertising Research

2020/12/1

See List of Professors in Rex Du University(University of Houston)

Co-Authors

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