David Schweidel
Emory & Henry College
H-index: 29
North America-United States
Top articles of David Schweidel
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
EXPRESS: Mixing User-and Publisher-Generated Content: Quantifying UGC Spillover Effect in a Hybrid Content Environment | Journal of Interactive Marketing | Inyoung Chae David A Schweidel Theodoros Evgeniou V Padmanabhan | 2024/4/15 |
Do Great Powers Come with Great Responsibility? Opportunities and Tensions of New Technologies in Marketing | Jeffrey Inman Robert Meyer David A Schweidel Raji Srinivasan | 2024/2/7 | |
When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media | Journal of Consumer Research | Buffy Mosley David A Schweidel Kunpeng Zhang | 2024/2/2 |
Leveraging AI for content generation: A customer equity perspective | David A Schweidel Martin Reisenbichler Thomas Reutterer Kunpeng Zhang | 2023/3/13 | |
What holds attention? Linguistic drivers of engagement | Journal of Marketing | Jonah Berger Wendy W Moe David A Schweidel | 2023/9 |
Blockchain meets marketing: Opportunities, threats, and avenues for future research | Renana Peres Martin Schreier David A Schweidel Alina Sorescu | 2023/3/1 | |
Paywall suspensions and digital news subscriptions | Marketing Science | Inyoung Chae Jihyeon Ha David A Schweidel | 2023/7 |
Using Topic Modeling to Examine Consumer Mobility Patterns: An Application to the COVID-19 Pandemic (preprint) | Ning Zhong Kyeongbin Kim David A Schweidel | 2023 | |
The Creator Economy: An Introduction and a Call for Scholarly Research | Available at SSRN 4663506 | Renana Peres Martin Schreier David A Schweidel Alina Sorescu | 2023/6/1 |
The Internet as a Social Medium | Wendy W Moe David A Schweidel | 2023 | |
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice | Renana Peres Martin Schreier David Schweidel Alina Sorescu | 2023/6/1 | |
What's in a Name? The Impact of Artist Names in Image Generative AI Prompts | The Impact of Artist Names in Image Generative AI Prompts (April 25, 2023) | Wen Wang J Jason Bell Jeffrey P Dotson David A Schweidel | 2023/4/25 |
Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement | Available at SSRN 4656622 | Tijmen Jansen Mark Heitmann Martin Reisenbichler David A Schweidel | 2023/12/7 |
Promoting data richness in consumer research: How to develop and evaluate articles with multiple data sources | Journal of Consumer Research | Simon J Blanchard Jacob Goldenberg Koen Pauwels David A Schweidel | 2022/8/1 |
Frontiers: Supporting content marketing with natural language generation | Marketing Science | Martin Reisenbichler Thomas Reutterer David A Schweidel Daniel Dan | 2022/5 |
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election | Quantitative Marketing and Economics | Beth L Fossen Donggwan Kim David A Schweidel Raphael Thomadsen | 2022/3 |
How consumer digital signals are reshaping the customer journey | Journal of the Academy of Marketing Science | David A Schweidel Yakov Bart J Jeffrey Inman Andrew T Stephen Barak Libai | 2022/11 |
Capturing marketing information to fuel growth | Journal of Marketing | Rex Yuxing Du Oded Netzer David A Schweidel Debanjan Mitra | 2021/1 |
Uniting the tribes: Using text for marketing insight | Journal of marketing | Jonah Berger Ashlee Humphreys Stephan Ludwig Wendy W Moe Oded Netzer | 2020/1 |
Capturing changes in social media content: A multiple latent changepoint topic model | Marketing Science | Ning Zhong David A Schweidel | 2020/7 |
Co-Authors
