Agus Rahayu

About Agus Rahayu

Agus Rahayu, With an exceptional h-index of 16 and a recent h-index of 16 (since 2020), a distinguished researcher at Universitas Pendidikan Indonesia, specializes in the field of manajemen stratejik, manajemen pemasaran.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Impact of Entrepreneurial Strategy on the Firm Performance of Indonesian Technology Startups

Strategi Pengembangan Bisnis Rest Area Silaing Bawah Kota Padang Panjang

Linking Gender To Creativity: Role of Risk Taking and Support For Creativity Towards Creative Potential of Employees

The Influence of Internet Marketing on Purchase Intention in E-Commerce Blibli

Analysis of The Role of Store Atmosphere in Influencing Consumer Purchasing Decisions at XYZ Cooperative

Market Driven Strategy dalam konteks Pendidikan: Tinjauan Komprehensif dengan Pendekatan Semantik Literatur

Innovative Marketing Strategies in the Digital Era: Systematic Literature Review Analysis

Driving Digital Transformation in Small Banks With VRIO Analysis

Agus Rahayu Information

University

Position

Professor Strategic Management

Citations(all)

956

Citations(since 2020)

888

Cited By

239

hIndex(all)

16

hIndex(since 2020)

16

i10Index(all)

33

i10Index(since 2020)

30

Email

University Profile Page

Google Scholar

Agus Rahayu Skills & Research Interests

manajemen stratejik

manajemen pemasaran

Top articles of Agus Rahayu

The Impact of Entrepreneurial Strategy on the Firm Performance of Indonesian Technology Startups

Jurnal Manajemen Indonesia

2024/4/30

Strategi Pengembangan Bisnis Rest Area Silaing Bawah Kota Padang Panjang

Ekonomis: Journal of Economics and Business

2024/3/12

Agus Rahayu
Agus Rahayu

H-Index: 7

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Linking Gender To Creativity: Role of Risk Taking and Support For Creativity Towards Creative Potential of Employees

Journal of Intercultural Communication

2024/3/1

The Influence of Internet Marketing on Purchase Intention in E-Commerce Blibli

Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi)

2024/2/29

Agus Rahayu
Agus Rahayu

H-Index: 7

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Analysis of The Role of Store Atmosphere in Influencing Consumer Purchasing Decisions at XYZ Cooperative

International Journal of Business, Economics, and Social Development

2024/2/29

Agus Rahayu
Agus Rahayu

H-Index: 7

Market Driven Strategy dalam konteks Pendidikan: Tinjauan Komprehensif dengan Pendekatan Semantik Literatur

Didaktika: Jurnal Kependidikan

2024/2/9

Agus Rahayu
Agus Rahayu

H-Index: 7

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Innovative Marketing Strategies in the Digital Era: Systematic Literature Review Analysis

2024/1/31

Agus Rahayu
Agus Rahayu

H-Index: 7

Driving Digital Transformation in Small Banks With VRIO Analysis

Jurnal Aplikasi Bisnis dan Manajemen (JABM)

2024/1/29

Agus Rahayu
Agus Rahayu

H-Index: 7

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Implementation of Electronic Customer Relationship Management on the Instagram Platform: Case Study on MSMEs Perfume Products

International Journal of Research in Community Services

2024/1/25

Agus Rahayu
Agus Rahayu

H-Index: 7

Developing models of environment uncertainty, incoterms on strategic alliance and competitive advantage

Uncertain Supply Chain Management

2024

Analysis of Incoterms and Relational Resources to Improve Competitive Advantage: A Study of Freight Forwarders Company in Indonesia

Asian Journal of Logistics Management

2023/12/3

Analysis of the Effect of Electronic Customer Relationship Management and Customer Engagement on Customer Loyalty on Gojek Online Transportation Services Users

Dinasti International Journal of Digital Business Management

2023/2/25

Agus Rahayu
Agus Rahayu

H-Index: 7

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

AI-Based Decision-Making on Business Strategy: A Review

2023/11/8

Industri kreatif unggul melalui strategi inovasi dan pentahelix collaboration: langkah pemulihan bisnis di covid19

Inovasi: Jurnal Ekonomi, Keuangan, dan Manajemen

2023/2/23

Agus Rahayu
Agus Rahayu

H-Index: 7

Analisis SWOT Dalam Menentukan Strategi Pemasaran Pada Fashion Brand

2011

Deep Promotion Strategic Planning Analysis Competition for Students

Dinasti International Journal of Education Management And Social Science

2023/2/18

Agus Rahayu
Agus Rahayu

H-Index: 7

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

The ‘how’for sustainability: Answering market pressure through green strategy and green production

Jurnal Manajemen Bisnis

2023/9/30

Agus Rahayu
Agus Rahayu

H-Index: 7

Lili Adi Wibowo
Lili Adi Wibowo

H-Index: 9

The Influence E-Service Quality and Complain Handling BSI Mobile on Customer Satisfaction

Journal of Accounting and Finance Management

2023/2/11

Agus Rahayu
Agus Rahayu

H-Index: 7

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Does Asymmetric Information Perception Relate to MSMEs’ Access to Banking Credit?

2023/9/29

How the Gamification Loyalty Program Affects Customer Behavior: A Literature Review

2023/9/29

See List of Professors in Agus Rahayu University(Universitas Pendidikan Indonesia)