Bambang Widjajanta

About Bambang Widjajanta

Bambang Widjajanta, With an exceptional h-index of 10 and a recent h-index of 9 (since 2020), a distinguished researcher at Universitas Pendidikan Indonesia, specializes in the field of Marketing Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Persaingan industri ride-hailing di Indonesia: Peran country of origin, perceived quality, dan brand credibility terhadap purchase intention

[P] Marketing in Indonesia Islamic Banking and Finance A Systematic Literature Review

The Influence of Information Quality and Online Customer Review on Intention to Use

Building Quality Digital Patient Experience Based on Innovation in Health Service Facilities in West Java

Staycation Model of Hotel Visitors in Bandung

How the Gamification Loyalty Program Affects Customer Behavior: A Literature Review

Consumers’ Behavioral Intentions to Use E-Wallet: Applying the Unified Theory of Acceptance and Use of Technology (UTAUT)

Student Satisfaction as a Marketing Strategy: A Case Study of Students at a University with Excellent Accreditation in Bandung, Indonesia

Bambang Widjajanta Information

University

Position

___

Citations(all)

598

Citations(since 2020)

514

Cited By

186

hIndex(all)

10

hIndex(since 2020)

9

i10Index(all)

10

i10Index(since 2020)

9

Email

University Profile Page

Google Scholar

Bambang Widjajanta Skills & Research Interests

Marketing Management

Top articles of Bambang Widjajanta

Persaingan industri ride-hailing di Indonesia: Peran country of origin, perceived quality, dan brand credibility terhadap purchase intention

Jurnal Akuntansi dan Manajemen

2024/4/28

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Bambang Widjajanta
Bambang Widjajanta

H-Index: 5

[P] Marketing in Indonesia Islamic Banking and Finance A Systematic Literature Review

2024

Bambang Widjajanta
Bambang Widjajanta

H-Index: 5

The Influence of Information Quality and Online Customer Review on Intention to Use

2023/9/29

Building Quality Digital Patient Experience Based on Innovation in Health Service Facilities in West Java

2023/9/29

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Bambang Widjajanta
Bambang Widjajanta

H-Index: 5

Staycation Model of Hotel Visitors in Bandung

2023/9/29

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Bambang Widjajanta
Bambang Widjajanta

H-Index: 5

How the Gamification Loyalty Program Affects Customer Behavior: A Literature Review

2023/9/29

Consumers’ Behavioral Intentions to Use E-Wallet: Applying the Unified Theory of Acceptance and Use of Technology (UTAUT)

2023/9/29

Student Satisfaction as a Marketing Strategy: A Case Study of Students at a University with Excellent Accreditation in Bandung, Indonesia

2023/9/29

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Bambang Widjajanta
Bambang Widjajanta

H-Index: 5

Perceived Ease of Use and Perceived Usefulness of Intention in Shopping Online Bandung

International Journal of Information and Education Technology

2016/3/1

The Influence of Brand Image on Laptop Purchase Decisions

2023/9/29

Exploring the Definition of WOM, Word of Mouth Communication Media, and Influencer Marketing

2023/9/29

A Bibliometric Analysis of Consumer Behavior Research Using Vosviewer Application

2023/9/29

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Bambang Widjajanta
Bambang Widjajanta

H-Index: 5

Encourage Impulse Buying on E-commerce: Using Positive Emotion and Price Discount to Tapping into Shoppers Desires

2023/9/29

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Bambang Widjajanta
Bambang Widjajanta

H-Index: 5

Check for updates The Effect of Profitability on Stock Return (Study on Financial Technology Companies Listed on NASDAQ)

Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

2023/9/29

Marketing in Indonesia Islamic Banking and Finance

2023/9/29

Patient Satisfaction Level of Chronic Illness National Health Insurance to Pharmaceutical Services

2023/9/29

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Bambang Widjajanta
Bambang Widjajanta

H-Index: 5

Big Data Sebagai Referensi Trend Fashion; Strategi Dalam Inovasi Pemasaran

Jutisi: Jurnal Ilmiah Teknik Informatika Dan Sistem Informasi

2023/8/21

Private universities in Indonesia: Perspective on students’ satisfaction and marketing strategy in Post Pandemic Era

Journal of Eastern European and Central Asian Research (JEECAR)

2022/11/5

EFEK MEDIASI PARALEL CITRA MEREK, KUALITAS PRODUK, PENETAPAN HARGA, TERHADAP KUALITAS WEBSITE DAN KEPUTUSAN PEMBELIAN PADA PANDEMI COVID 19

IMAGE

2022/11

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Bambang Widjajanta
Bambang Widjajanta

H-Index: 5

Repurchase Intention: The Role of Trust, Perceived Usefulness, and Satisfaction

2022

Bambang Widjajanta
Bambang Widjajanta

H-Index: 5

See List of Professors in Bambang Widjajanta University(Universitas Pendidikan Indonesia)