puspo dewi dirgantari

About puspo dewi dirgantari

puspo dewi dirgantari, With an exceptional h-index of 13 and a recent h-index of 13 (since 2020), a distinguished researcher at Universitas Pendidikan Indonesia, specializes in the field of Management, Marketing Management, Digital Marketing, Strategic Management, Information System Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Building a research model for consumers’ perception of electronic payment in a post COVID-19 environment

Strategi Pengembangan Bisnis Rest Area Silaing Bawah Kota Padang Panjang

The Influence of Internet Marketing on Purchase Intention in E-Commerce Blibli

Market Driven Strategy dalam konteks Pendidikan: Tinjauan Komprehensif dengan Pendekatan Semantik Literatur

Driving Digital Transformation in Small Banks With VRIO Analysis

Future Directions in Strategic Brand Management Research Using Bibliometric Analysis: A Decade Review

The Influence of Social Media Endorsement Credibility on Customers-Based Brand Equity

E-Customer Behavior Mediates Promotion on E-Commerce Purchase Decision MSME Industry

puspo dewi dirgantari Information

University

Position

___

Citations(all)

652

Citations(since 2020)

636

Cited By

83

hIndex(all)

13

hIndex(since 2020)

13

i10Index(all)

18

i10Index(since 2020)

17

Email

University Profile Page

Google Scholar

puspo dewi dirgantari Skills & Research Interests

Management

Marketing Management

Digital Marketing

Strategic Management

Information System Management

Top articles of puspo dewi dirgantari

Building a research model for consumers’ perception of electronic payment in a post COVID-19 environment

AIP Conference Proceedings

2024/4/19

Strategi Pengembangan Bisnis Rest Area Silaing Bawah Kota Padang Panjang

Ekonomis: Journal of Economics and Business

2024/3/12

Agus Rahayu
Agus Rahayu

H-Index: 7

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

The Influence of Internet Marketing on Purchase Intention in E-Commerce Blibli

Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi)

2024/2/29

Agus Rahayu
Agus Rahayu

H-Index: 7

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Market Driven Strategy dalam konteks Pendidikan: Tinjauan Komprehensif dengan Pendekatan Semantik Literatur

Didaktika: Jurnal Kependidikan

2024/2/9

Agus Rahayu
Agus Rahayu

H-Index: 7

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Driving Digital Transformation in Small Banks With VRIO Analysis

Jurnal Aplikasi Bisnis dan Manajemen (JABM)

2024/1/29

Agus Rahayu
Agus Rahayu

H-Index: 7

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Future Directions in Strategic Brand Management Research Using Bibliometric Analysis: A Decade Review

2024

The Influence of Social Media Endorsement Credibility on Customers-Based Brand Equity

ASEAN Journal of Economic and Economic Education

2024

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

E-Customer Behavior Mediates Promotion on E-Commerce Purchase Decision MSME Industry

Jurnal Riset Multidisiplin dan Inovasi Teknologi

2024

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust

International Journal of Multidisciplinary Approach Research and Science

2024

Leveraging Marketing Automation to Enhance Customer Relationship Management and Improve Management Performance in MSME B2B

Jurnal Riset Multidisiplin dan Inovasi Teknologi

2024

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Unveiling the Link between Customer Experience and Customer Loyalty on Blibli: The Mediating Role of Trust

Journal of Business Management and Economic Development

2024

Customer Commitment Model Based On Gender Through Communication Effectiveness With Customer Engagement As A Mediation Variable In Shopee Indonesia Customers

Calitatea

2024

Vanessa Gaffar
Vanessa Gaffar

H-Index: 11

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Influence of Brand Equity on Electronic-Word of Mouth Mediated by Brand Love on Shopee E-commerce

International Journal of Multidisciplinary Approach Research and Science

2024

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Marketplace Strategic Positioning Analysis

Al-Amwal: Jurnal Ekonomi dan Perbankan Syari'ah

2023/6/26

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Analisis Customer Equity Terhadap Pengaruh Digital Marketing

2023/5/5

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Why do people shop? Understanding consumer e-commerce shopping intention in Indonesia: Mediating effect of shopping orientation

Nurture

2023/4/4

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products

Jurnal Manajemen Dan Organisasi

2023/3/31

Ratih Hurriyati
Ratih Hurriyati

H-Index: 13

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Hidden Cost Marketing: Descriptive Analysis of Digital Marketing Strategies and Creating Branding for MSMEs

Journal of Marketing Innovation (JMI)

2023/3/31

Agus Rahayu
Agus Rahayu

H-Index: 7

Lili Adi Wibowo
Lili Adi Wibowo

H-Index: 9

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

Microfinance Digital Financial Services And Rural Farmers’ Welfare And Susceptibility To Poverty In Rural Ghana

JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES)

2023/3/29

The Leadership Crisis In The Medium-Sized Business Sector Is Facing A Endemic To Adapt Information Technology; Case Study SME Entrepreneur Kelurahan Padasuka Bandung Regency

Operations Research: International Conference Series

2023/3/4

Puspo Dewi Dirgantari
Puspo Dewi Dirgantari

H-Index: 5

See List of Professors in puspo dewi dirgantari University(Universitas Pendidikan Indonesia)