puspo dewi dirgantari

About puspo dewi dirgantari

puspo dewi dirgantari, With an exceptional h-index of 13 and a recent h-index of 13 (since 2020), a distinguished researcher at Universitas Pendidikan Indonesia, specializes in the field of Management, Marketing Management, Digital Marketing, Strategic Management, Information System Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Driving Digital Transformation in Small Banks With VRIO Analysis

Unveiling the Link between Customer Experience and Customer Loyalty on Blibli: The Mediating Role of Trust

Future Directions in Strategic Brand Management Research Using Bibliometric Analysis: A Decade Review

Building a research model for consumers’ perception of electronic payment in a post COVID-19 environment

Customer Commitment Model Based On Gender Through Communication Effectiveness With Customer Engagement As A Mediation Variable In Shopee Indonesia Customers

The Influence of Social Media Endorsement Credibility on Customers-Based Brand Equity

Strategi Pengembangan Bisnis Rest Area Silaing Bawah Kota Padang Panjang

Influence of Brand Equity on Electronic-Word of Mouth Mediated by Brand Love on Shopee E-commerce

puspo dewi dirgantari Information

University

Position

___

Citations(all)

652

Citations(since 2020)

636

Cited By

83

hIndex(all)

13

hIndex(since 2020)

13

i10Index(all)

18

i10Index(since 2020)

17

Email

University Profile Page

Google Scholar

puspo dewi dirgantari Skills & Research Interests

Management

Marketing Management

Digital Marketing

Strategic Management

Information System Management

Top articles of puspo dewi dirgantari

Title

Journal

Author(s)

Publication Date

Driving Digital Transformation in Small Banks With VRIO Analysis

Jurnal Aplikasi Bisnis dan Manajemen (JABM)

Saur Simamora

Agus Rahayu

Puspo Dewi Dirgantari

2024/1/29

Unveiling the Link between Customer Experience and Customer Loyalty on Blibli: The Mediating Role of Trust

Journal of Business Management and Economic Development

Rennyta Yusiana

Ratih Hurriyati

Puspo Dewi Dirgantari

2024

Future Directions in Strategic Brand Management Research Using Bibliometric Analysis: A Decade Review

Resti Indriarti

Ratih Hurriyati

Puspo Dewi Dirgantari

Prasetyo Harisandi

2024

Building a research model for consumers’ perception of electronic payment in a post COVID-19 environment

AIP Conference Proceedings

MH Mahphoth

WL Koe

PD Dirgantari

YM Hidayat

F Hashim

2024/4/19

Customer Commitment Model Based On Gender Through Communication Effectiveness With Customer Engagement As A Mediation Variable In Shopee Indonesia Customers

Calitatea

Nur Aziz Sugiharto

Vanessa Gaffar

H Disman

Puspo Dewi Dirgantari

2024

The Influence of Social Media Endorsement Credibility on Customers-Based Brand Equity

ASEAN Journal of Economic and Economic Education

Hari Meidiansyah

Ratih Hurriyati

Puspo Dewi Dirgantari

2024

Strategi Pengembangan Bisnis Rest Area Silaing Bawah Kota Padang Panjang

Ekonomis: Journal of Economics and Business

M Ardi Nupi Hasyim

Agus Rahayu

Puspo Dewi Dirgantari

2024/3/12

Influence of Brand Equity on Electronic-Word of Mouth Mediated by Brand Love on Shopee E-commerce

International Journal of Multidisciplinary Approach Research and Science

Prasetyo Harisandi

Ratih Hurriyati

Puspo Dewi Dirgantari

2024

E-Customer Behavior Mediates Promotion on E-Commerce Purchase Decision MSME Industry

Jurnal Riset Multidisiplin dan Inovasi Teknologi

Fairuz Rifqi Abdurahman

Ratih Hurriyati

Puspo Dewi Dirgantari

Prasetyo Harisandi

2024

The Influence of Internet Marketing on Purchase Intention in E-Commerce Blibli

Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi)

Yuliarti Maghfira Annahli

Agus Rahayu

Puspo Dewi Dirgantari

2024/2/29

Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust

International Journal of Multidisciplinary Approach Research and Science

Engga Jalaludin

Puspo Dirgantari

Ratih Hurriyati

Prasetyo Harisandi

2024

Market Driven Strategy dalam konteks Pendidikan: Tinjauan Komprehensif dengan Pendekatan Semantik Literatur

Didaktika: Jurnal Kependidikan

Ihda Farhatun Nisak

Agus Rahayu

Puspo Dewi Dirgantari

2024/2/9

Leveraging Marketing Automation to Enhance Customer Relationship Management and Improve Management Performance in MSME B2B

Jurnal Riset Multidisiplin dan Inovasi Teknologi

Pitri Yanti

Ratih Hurriyati

Puspo Dewi Dirgantari

2024

Gamer’s loyalty: the role of co-creation value

Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

Rivaldi Arissaputra

Ratih Hurrriyati

Puspo Dewi Dirgantari

2023/1/25

Analysis Segmentation, Targeting, and Positioning as a Marketing Strategy at Mother and Child Hospital of Bunda Aisyah

Nadia Hanarita Rahayu

Tjutju Yuniarsih

Vanessa Gaffar

Puspo Dewi Dirgantari

2023/9/29

The Influence E-Service Quality and Complain Handling BSI Mobile on Customer Satisfaction

Journal of Accounting and Finance Management

Bella Shafiera Anandita

Agus Rahayu

Puspo Dewi Dirgantari

2023/2/11

Brand Identity Implementation and Brand Awareness Formation Case Study: Tweely

Journal La Sociale

Muhammad Fikar Ravsanjani

Agus Rahayu

Puspo Dewi Dirgantari

2023/12/24

The Leadership Crisis In The Medium-Sized Business Sector Is Facing A Endemic To Adapt Information Technology; Case Study SME Entrepreneur Kelurahan Padasuka Bandung Regency

Operations Research: International Conference Series

Neng Susi Susilawati Sugiana

Asmara Azizah Maisa

Puspo Dewi Dirgantari

2023/3/4

Guerrilla Marketing in Higher Education the Creative Promotion for Student Purchase Intention

Mirza Abdi Khairusy

Ratih Hurriyati

Puspo Dirgantari

Didit Haryadi

2023/9/29

Analisis Customer Equity Terhadap Pengaruh Digital Marketing

Ratu Aghnia Fadilah

Ratih Hurriyati

Puspo Dewi Dirgantari

2023/5/5

See List of Professors in puspo dewi dirgantari University(Universitas Pendidikan Indonesia)