Agus Rahayu

Agus Rahayu

Universitas Pendidikan Indonesia

H-index: 16

Asia-Indonesia

About Agus Rahayu

Agus Rahayu, With an exceptional h-index of 16 and a recent h-index of 16 (since 2020), a distinguished researcher at Universitas Pendidikan Indonesia, specializes in the field of manajemen stratejik, manajemen pemasaran.

His recent articles reflect a diverse array of research interests and contributions to the field:

Linking Gender To Creativity: Role of Risk Taking and Support For Creativity Towards Creative Potential of Employees

Driving Digital Transformation in Small Banks With VRIO Analysis

The Influence of Internet Marketing on Purchase Intention in E-Commerce Blibli

Implementation of Electronic Customer Relationship Management on the Instagram Platform: Case Study on MSMEs Perfume Products

Analysis of The Role of Store Atmosphere in Influencing Consumer Purchasing Decisions at XYZ Cooperative

Developing models of environment uncertainty, incoterms on strategic alliance and competitive advantage

Market Driven Strategy dalam konteks Pendidikan: Tinjauan Komprehensif dengan Pendekatan Semantik Literatur

The Impact of Entrepreneurial Strategy on the Firm Performance of Indonesian Technology Startups

Agus Rahayu Information

University

Position

Professor Strategic Management

Citations(all)

956

Citations(since 2020)

888

Cited By

239

hIndex(all)

16

hIndex(since 2020)

16

i10Index(all)

33

i10Index(since 2020)

30

Email

University Profile Page

Universitas Pendidikan Indonesia

Google Scholar

View Google Scholar Profile

Agus Rahayu Skills & Research Interests

manajemen stratejik

manajemen pemasaran

Top articles of Agus Rahayu

Title

Journal

Author(s)

Publication Date

Linking Gender To Creativity: Role of Risk Taking and Support For Creativity Towards Creative Potential of Employees

Journal of Intercultural Communication

Dini Turipanam Alamanda

Adel Ahmed

Dedy Achmad Kurniady

Agus Rahayu

Israr Ahmad

...

2024/3/1

Driving Digital Transformation in Small Banks With VRIO Analysis

Jurnal Aplikasi Bisnis dan Manajemen (JABM)

Saur Simamora

Agus Rahayu

Puspo Dewi Dirgantari

2024/1/29

The Influence of Internet Marketing on Purchase Intention in E-Commerce Blibli

Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi)

Yuliarti Maghfira Annahli

Agus Rahayu

Puspo Dewi Dirgantari

2024/2/29

Implementation of Electronic Customer Relationship Management on the Instagram Platform: Case Study on MSMEs Perfume Products

International Journal of Research in Community Services

Frido Sarita Simatupang

Agus Rahayu

Heny Hendrayati

2024/1/25

Analysis of The Role of Store Atmosphere in Influencing Consumer Purchasing Decisions at XYZ Cooperative

International Journal of Business, Economics, and Social Development

Mohammad Fahreza

Agus Rahayu

Heny Hendrayati

2024/2/29

Developing models of environment uncertainty, incoterms on strategic alliance and competitive advantage

Uncertain Supply Chain Management

A Sugiono

A Rahayu

L Wibowo

R Hurriyati

2024

Market Driven Strategy dalam konteks Pendidikan: Tinjauan Komprehensif dengan Pendekatan Semantik Literatur

Didaktika: Jurnal Kependidikan

Ihda Farhatun Nisak

Agus Rahayu

Puspo Dewi Dirgantari

2024/2/9

The Impact of Entrepreneurial Strategy on the Firm Performance of Indonesian Technology Startups

Jurnal Manajemen Indonesia

Sunu Puguh Hayu Triono

Agus Rahayu

Lili Adi Wibowo

Andry Alamsyah

2024/4/30

Strategi Pengembangan Bisnis Rest Area Silaing Bawah Kota Padang Panjang

Ekonomis: Journal of Economics and Business

M Ardi Nupi Hasyim

Agus Rahayu

Puspo Dewi Dirgantari

2024/3/12

Innovative Marketing Strategies in the Digital Era: Systematic Literature Review Analysis

Thomas Nadeak

Agus Rahayu

Heny Hendrayati

2024/1/31

Policy Parameters in the Development of Strategic Management of Candidates for the New Autonomous Region of South Tasikmalaya Regency

Demi Hamzah Rahadian

Agus Rahayu

Vanessa Gaffar

2023/9/29

Using of Thesaurus in Query Expansion on Information Retrieval as Value Creation Strategy through Big Data Analytics

Journal of Engineering Science and Technology

GRAHA Noviana

AGUS Rahayu

RATIH Hurriyati

LADI Wibowo

ERWIN Yulianto

...

2023/2

Analysis of the Effect of Electronic Customer Relationship Management and Customer Engagement on Customer Loyalty on Gojek Online Transportation Services Users

Dinasti International Journal of Digital Business Management

Jordy Alexi Yohans

Agus Rahayu

Puspo Dewi Dirgantari

2023/2/25

Covid-19 Pandemic as a Catalyst for Digital Transformation: A Bibliometric Analysis using Vosviewer

Jurnal Manajemen Bisnis

Heri Purwanto

Lili Adi Wibowo

Agus Rahayu

2023/3/29

Pengaruh Model Pembelajaran Discovery Learning Untuk Meningkatkan Hasil Belajar Siswa

Widya Accarya

Agus Rahayu

Dadang Dahlan

Mokhammad Wahyudin

2023/4/28

Strategic Mapping of Corporate and Business Strategies in the Healthcare Sector: A Case Study of ABC Hospital in Indonesia

East Asian Journal of Multidisciplinary Research

Muhammad Iqbal Alamsyah

Puspo Dewi Dirgantari

Agus Rahayu

Lili Adi Wibowo

2023/6/29

Brand Identity Implementation and Brand Awareness Formation Case Study: Tweely

Journal La Sociale

Muhammad Fikar Ravsanjani

Agus Rahayu

Puspo Dewi Dirgantari

2023/12/24

Is intellectual capital related to telecommunications industry financial performance during COVID-19?

International Journal of Learning and Intellectual Capital

Afdol Muftiasa

Lili Adi Wibowo

Agus Rahayu

2023

Big Data Sebagai Referensi Trend Fashion; Strategi Dalam Inovasi Pemasaran

Jutisi: Jurnal Ilmiah Teknik Informatika Dan Sistem Informasi

Neng Susi Susilawati Sugiana

Agus Rahayu

Lili Adi Wibowo

Bambang Widjajanta

2023/8/21

Measuring the impact of Hedonic motivation, smart shopper perception, location-based coupon attitude on intention of use location-based coupon

Dinasti International Journal of Management Science

Anneu Suryani

Agus Rahayu

Puspo Dewi Dirgantari

2023/1/20

See List of Professors in Agus Rahayu University(Universitas Pendidikan Indonesia)