LinkedIn banner or cover photo is one of the first and certainly one of the most impressive elements of your LinkedIn profile. This is one of the first things to optimize in the profile optimization list. This banner is usually the first thing people notice when they are reviewing your profile.

When designing your LinkedIn banner, aim for a professional and visually appealing look. The optimal banner dimensions are 1584 x 396 pixels, and the file size should not exceed 8MB. Choose a high-resolution image that reflects your personal brand, such as a relevant background, company logo, or industry-related visuals. Ensure that your banner complements your profile picture and showcases your expertise or interests. By creating a well-designed banner that aligns with your professional identity, you can make a strong first impression and stand out on the platform.
Designing Your LinkedIn Banner

Banners can influence clients, recruiters, mentors, etc. in seconds. Although you may think that its importance is not equal to sections such as experiences, skills, education, etc. No, but you won’t believe what a strange effect this banner has on your branding.

At a glance, a professional LinkedIn banner should convey your intent, reinforce your brand, and enhance the quality of your LinkedIn profile picture.

In this article, I want to tell you how to design a great LinkedIn banner with the correct size.

How to Resize and Optimize Your LinkedIn Banner Dimensions

LinkedIn has become one of the most popular social networks for professionals. It’s a great way to showcase your skills and experience, build a professional network, and find job opportunities.

One of the essential elements of your LinkedIn profile is the banner AKA your cover photo. It’s the first thing people see when they visit your profile, and it can have a significant impact on their first impression of you.

How to Resize and Optimize Your LinkedIn Banner Dimensions

But first of all, do we really need a LinkedIn banner?

Yes, you need a LinkedIn banner. This is an essential part of your profile that can set you to stand out among other users. A well-designed banner can help you look more professional and stylish, create a positive first impression, and showcase your brand, personality, and professional accomplishments.

Having a LinkedIn banner has several benefits, including:

1. Professionalism: A well-designed banner can help you look more professional and stylish. This can create a positive first impression and make people take you more seriously.

2. Branding: Your banner is a great opportunity to showcase your brand. You can use it to display your logo, label, or any other branding element that is important to you.

3. Personality: Your banner can also help you show off your personality. You can use it to show your interests, hobbies, or anything else you are passionate about.

4. Differentiation: Having a unique banner can help you stand out from the crowd. This can help you differentiate yourself from others in your industry and make you more memorable.

5. Information: A LinkedIn banner can also be used to provide additional information about your personal brand, such as your website, contact information, or other social media profiles.

But first of all, do we really need a LinkedIn banner?

Choosing the right dimensions for your LinkedIn banner is very important. Here’s what you need to know:

The LinkedIn banner size in pixels is 1128 pixels wide by 191 pixels high. If you’re using a smaller image, it may look blurry or pixelated when viewed on larger screens. If you use a larger image, it may be cropped or distorted when viewed on smaller screens.

💡 Additional read: How to Crop Photo for LinkedIn?

Your LinkedIn banner is also commonly referred to as your LinkedIn cover photo. Both refer to the same image that appears at the top of your LinkedIn profile.

Your LinkedIn banner is also commonly referred to as your LinkedIn cover photo.

The LinkedIn banner ratio is 4:1. This means that your banner should be four times its height. This ratio ensures that your banner displays correctly on all devices.

Having a LinkedIn banner is an important part of your profile. It can help you look more professional, showcase your brand and personality, provide more information about your personal brand, and differentiate yourself from others in your industry.

By following the tips mentioned in this article, you can design a banner that looks professional and polished, is visually appealing, and helps you stand out from the crowd.

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Additionally, it is important to note that having a complete and well-crafted LinkedIn profile can also help you attract potential employers or clients. make sure to have a professional headshot, a compelling headline, and a detailed summary of your skills and experience. Don’t forget to highlight achievements and any relevant certifications or awards and optimize your profile for the recruiters.

By following the tips mentioned in this article, you can design a banner that looks professional and polished, is visually appealing, and helps you stand out from the crowd.

It is important to have a complete and well-built LinkedIn profile, be active on the platform and use its features to expand your network and find job opportunities. With a strong LinkedIn presence, you can take your professional career to the next level.

Top Design Tips for Creating a Stunning LinkedIn Banner with the Right Dimensions

We talked about the banner’s ratio and dimensions, but still, there are some tips to be mentioned.

A well-designed banner can make your profile stand out and help you build your online presence. Keep these things in mind when designing it.

Top Design Tips for Creating a Stunning LinkedIn Banner with the Right Dimensions

1. Use high-quality images:

High-quality images are essential to creating an attractive and stunning LinkedIn banner. Your banner should be crisp, clear, and high-resolution.

To ensure the high quality of your images, use images that are at least 1128 pixels wide by 191 pixels high. Avoid low-quality images that may appear pixelated or blurry when stretched over the banner.

2. Keep it simple:

A simple, clutter-free design is key to creating an effective LinkedIn banner. Avoid using too many colors, fonts, or images that make the banner look cluttered and confusing. Instead, use two or three colors and fonts that are easy to read at most. Use white space for balance and make sure your banner is easy to read.

3. Use branding elements:

Your LinkedIn banner is a great opportunity to showcase your brand and make it recognizable. Use branding elements like your logo, brand colors, and tagline to create a cohesive look that matches your overall brand image. This helps build brand recognition and build trust with your target audience.

Your LinkedIn banner is a great opportunity to showcase your brand and make it recognizable.

4. Include a call to action:

Your banner should include a clear call to action that encourages viewers to take action. Whether you visit your website, follow your LinkedIn page, or contact you for more information, make sure your call to action is distinct. This helps increase engagement and increase conversion.

5. Make it relevant:

Your banner should be relevant to your industry or profession. Use images or graphics relevant to your field of work and avoid generic images that do not represent your brand or message. This helps build credibility and build trust among your target audience.

6. Consider your audience:

Your banner should be appealing to your target audience. Consider their interests and needs when designing your banner and use images or graphics that resonate with them. This helps increase engagement and increase conversion rates.

7. Use white space:

White space can be just as important as the elements on your banner. Use white space to create balance, highlight important elements, and make your banner easy to read. This will help ensure that your banner is visually appealing.

White space can be just as important as the elements on your banner

8. Keep it consistent:

Your banner should be consistent with your overall brand image. Use the same fonts, colors, and design elements as your website and other marketing materials to create a cohesive look. This helps build brand recognition and build trust with your target audience.

9. Use little but attractive text:

Text should be used sparingly in your banner. Minimize text and make sure it’s easy to read. Use a simple font but make sure the text is large enough to be noticed from a distance.

10. Test different designs:

Test different designs to see what works best for your brand and audience. Experiment with different images, colors, and layouts to identify the most effective design elements and optimize your banner for maximum impact.

11. Optimize for different devices:

Your banner should look great on all devices including desktops, laptops, tablets, and smartphones. Make sure your banner is optimized for different screen sizes and resolutions. This helps ensure that your banner is accessible to a wider audience and maximizes engagement.

Optimize for different devices

12. Use contrast:

Contrast can help your banner stand out and draw attention to important elements. Use contrasting colors and fonts to create visual appeal and make your banner more appealing.

13. Make it visually appealing:

Your banner should be visually appealing and grab the viewer’s attention. Use images or graphics that are eye-catching and make sure your banner is well-designed and visually balanced. This is to ensure that your banner is attractive and increases conversions.

14. Avoid stock images:

Stock images can be generic and unattractive. Instead, use original images or graphics that are specific to your brand and message.

15. Keep it professional:

Your LinkedIn banner should be professional and reflect your brand image. Avoid using inappropriate or unprofessional images or graphics. This helps ensure your banner is authentic and builds trust with your target audience.

Your LinkedIn banner should be professional and reflect your brand image

Your LinkedIn banner is a powerful tool for personal branding or promoting your business on LinkedIn. By following these design tips, you can create a stunning banner that will grab your audience’s attention, build brand recognition, and increase engagement.

Common Oversights in LinkedIn Banner Dimension Selection

LinkedIn is the world’s largest professional networking platform with over a billion users. As a platform designed for professionals in which a strong and professional presence on LinkedIn is crucial.

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One of the most important aspects of a LinkedIn profile is the banner image. A well-designed banner image can make your profile stand out and help you build your online presence. However, one of the most overlooked aspects of banner design is dimension selection.

Common Oversights in LinkedIn Banner Dimension Selection

As you know, the LinkedIn banner is the large image that appears at the top of your profile page and is the first thing people see when they visit your profile.

The banner image is an important part of your profile and its dimensions are essential. A poorly sized banner image can ruin the look of your profile and make it look unprofessional.

One of the most common oversights when choosing LinkedIn banner dimensions is choosing an image that is too small. When you upload an image that is too small, it looks blurry and pixelated.

LinkedIn recommends that your banner image be at least 1128 pixels wide by 191 pixels high. This is the minimum size your banner image should be to avoid pixelation. If you have an image smaller than this size, don’t use it as your banner image.

Another common oversight when choosing LinkedIn banner dimensions is choosing an image that is too large. When you upload an image that is too large, it will be cropped and parts of the image will be cut off.

LinkedIn recommends that your banner image be at least 1128 pixels wide by 191 pixels high

This can ruin the look of your profile and make it look unprofessional. LinkedIn recommends that your banner image be no larger than 4MB. If your image is larger than 4MB, you will need to resize it before you can upload it as your banner image. You can do it on the Canva website.

Another common oversight in choosing LinkedIn banner dimensions is not considering how the banner image will look on different devices. Your banner image should look great on all devices, including desktops, laptops, tablets, and smartphones.

Make sure your banner image is optimized for different screen sizes and resolutions. This helps ensure that your banner image is accessible to a wider audience and maximizes engagement.

Make sure your banner image is optimized for different screen sizes and resolutions

Finally, it’s important to remember that your banner image should be relevant to your personal brand or business. Use images or graphics relevant to your field of work and avoid generic images that do not represent your brand or message.

This helps build credibility and build trust among your target audience. Your banner image should be visually appealing and grab the viewer’s attention. Use images or graphics that are eye-catching and make sure your banner image is well-designed and visually balanced.

The Impact of LinkedIn Banner Dimensions on Mobile Viewing and Responsiveness

In today’s digital age, LinkedIn is one of the most important professional platforms to showcase your skills and experience. With over a billion users, it is the world’s largest professional networking platform.

It is a platform for recruiters, hiring managers, and business professionals to connect. A well-designed LinkedIn profile with an appropriate banner image can help professionals stand out from the crowd and attract potential employers or clients.

The Impact of LinkedIn Banner Dimensions on Mobile Viewing and Responsiveness

A banner image is an essential part of a LinkedIn profile and can have a significant impact on a professional’s online presence. Considering that smartphones have become a part of our daily lives, these banners must look good on their LCDs.

Mobile devices have become the main means of accessing the Internet. According to Statista, the number of mobile phone users worldwide will reach 7.33 billion by 2023. A banner image that looks great on a desktop or laptop may not display properly on a mobile device.

LinkedIn recommends that the banner image be at least 1128 pixels wide by 191 pixels wide. This is the minimum size required to avoid pixelation. However, this size may not be sufficient for mobile devices.

In 2021, the average screen size of a mobile device is 5.1 inches. A banner image that is too large or too small may not fit the mobile device screen and result in a poor user experience.

LinkedIn recommends that the banner image be at least 1128 pixels wide by 191 pixels wide.

Another important thing to consider is the file size of the banner image. Banner image file size should be optimized to ensure fast loading times on mobile devices. Mobile users expect fast loading, and a slow-loading banner image can negatively impact the user experience.

To optimize the banner image for mobile viewing and responsiveness, it is necessary to test it on different mobile devices. Testing the banner image on different devices helps to identify issues with the dimensions or file size of the banner image.

The impact of LinkedIn banner dimensions on mobile viewing and responsiveness cannot be underestimated. A banner image that is not optimized for mobile devices can negatively impact a professional’s online presence. This can lead to a poor user experience that can result in losing potential employers or clients.

To optimize the banner image for mobile viewing and responsiveness, it is necessary to test it on different mobile devices.

Optimizing Your LinkedIn Banner for Different Devices: Dimensions for Desktop, Mobile, and Tablet

I mean that it is not just about smartphones, right? The banner should be suitable for different devices, right?

Optimizing Your LinkedIn Banner for Different Devices: Dimensions for Desktop, Mobile, and Tablet

A well-designed LinkedIn profile with an appropriate banner image can help professionals stand out from the crowd and attract potential employers, partners, prospects, etc.

When it comes to optimizing a LinkedIn banner image for desktop and tablet devices, there are several things to consider. One of the most important aspects is choosing the dimensions of the banner image.

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Desktop and tablet devices have larger screens than mobile devices and therefore, the dimensions of the banner image for desktop and tablet devices should be larger than for mobile devices.

LinkedIn recommends that the banner image be at least 1128 pixels wide by 191 pixels high, which is the minimum size required to avoid pixelation.

However, this size may not be enough for desktop and tablet devices. To optimize the banner image for these devices, choosing the correct dimensions is essential.

LinkedIn recommends that the banner image be at least 1128 pixels wide by 191 pixels high, which is the minimum size required to avoid pixelation.

The recommended aspect ratio for LinkedIn banner images is 4:1. That is, the banner image should be four times its width. For desktop and tablet devices, the banner image should be at least 2560 pixels wide by 640 pixels high. This size ensures that the banner image fits and displays correctly on desktop and tablet devices.

Another important thing to consider is the file size of the banner image. Banner image file size should be optimized to ensure fast load times on desktop and tablet devices. Users expect fast loading and a slow-loading banner image can negatively impact the user experience. Therefore, optimizing the banner image file size is essential to ensure it loads quickly on desktop and tablet devices.

Banner image file size should be optimized to ensure fast load times on desktop and tablet devices.

In addition to choosing the correct dimensions and file size, choosing a banner image that is relevant to your personal brand or business is also essential. Using images or graphics related to your field of work and avoiding generic images will help build credibility and trust among your target audience.

Finally, an eye-catching and well-designed banner image that is visually balanced and relevant to your brand will capture the viewer’s attention and maximize engagement. Optimizing the LinkedIn banner for desktop and tablet devices is critical to ensure a positive user experience and maximize engagement.

 Optimizing the LinkedIn banner for desktop and tablet devices is critical to ensure a positive user experience and maximize engagement.

In general, LinkedIn banner optimization for different devices requires careful consideration of dimension selection, file size optimization, and image selection.

By focusing on these elements and testing the banner image on different devices, professionals can ensure that their online presence is optimized for desktop and tablet viewing. With a well-designed banner image, professionals can attract potential employers or clients and stand out from the crowd on LinkedIn.


Designing your LinkedIn banner requires attention to optimal dimensions to present a polished and professional profile. The recommended banner size is 1584 pixels wide by 396 pixels tall, ensuring your image is visually appealing and properly displayed across various devices. Whether you’re a technology expert, graphic designer, or professional from any industry, your banner serves as a visual introduction to your profile. This background photo size enables you to showcase your brand, expertise, or interests effectively. When creating your banner, consider aligning it with your personal or professional brand and avoiding clutter. By adhering to the ideal dimensions and taking advantage of the space, you can make a striking impression on your LinkedIn connections and visitors, setting the tone for your profile and demonstrating your attention to detail.

In a Nutshell

A well-designed LinkedIn banner can have a significant impact on a professional’s online presence. It’s the first thing people see when they visit your LinkedIn profile, and it can help professionals stand out from the crowd and attract potential employers or clients.

However, optimizing the banner image for different devices is crucial to ensure a positive user experience and maximize engagement. By choosing the correct dimensions, optimizing the file size, and choosing a relevant image, professionals can ensure that their online presence is optimized for desktop, tablet, and mobile viewing.

With a well-designed banner image that is visually balanced and relevant to their brand, professionals can build credibility and trust with their target audience and maximize their chances of success on LinkedIn.

Therefore, professionals must take the time to design and optimize their LinkedIn banners to make the most of this vital platform for networking and professional growth.

FAQ

What is the size of LinkedIn banner 2023?

LinkedIn banner photo size should be 1128 (w) x 191 (h) pixels.

What is the best size for LinkedIn banner?

1128 (w) x 191 (h) pixels

What size is the template LinkedIn banner?

It is 1128 (w) x 191 (h) pixels.

What is the size of a professional LinkedIn banner?

The recommended size for a LinkedIn banner or cover photo is 1584 pixels wide by 396 pixels tall. This size ensures that your banner will appear correctly across different devices and screen resolutions. It’s essential to ensure that vital elements of your banner are centrally placed to avoid being cut off on mobile views.

What is the ideal LinkedIn profile size?

For the LinkedIn profile picture, the recommended size is 400 x 400 pixels. This dimension will ensure that your profile photo displays clearly and correctly across the platform. Additionally, the image file should be a square, and it must be between 10KB and 8MB in size, in JPEG, GIF, or PNG format.

What is a professional LinkedIn banner?

A professional LinkedIn banner is the cover photo displayed at the top of your LinkedIn profile. It serves as a visual representation of your professional brand. The banner can feature images related to your profession, a collage of your achievements, quotes, or any other graphics that align with your professional journey and aspirations. It acts as a supplementary element to enhance your profile’s visual appeal and convey a message about your professional identity.

How do I make a good banner for my LinkedIn profile?

To create an effective LinkedIn banner, first, define the message or impression you want to convey. Use high-quality images related to your industry or profession. Ensure text is legible and not too cluttered. You can use design tools like Canva or Adobe Spark, which offer LinkedIn banner templates. Always preview your banner to see how it looks on both desktop and mobile devices to ensure key elements are visible and not cut off.

What is a good color for a LinkedIn banner?

Choosing a color for your LinkedIn banner should align with your personal or company brand. Neutral and professional tones like blues, grays, and whites often work well, given LinkedIn’s professional nature. However, if you want to stand out or if specific colors represent your brand or industry, feel free to use them. Ensure that the color complements your profile picture and the overall aesthetics of your LinkedIn profile.

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