Are you ready to take your business to the next level? If so, it’s time to dive into the exciting world of lead generation strategies.
Lead generation strategies aim to attract potential customers and convert them into genuine sales prospects. Effective tactics include content marketing, SEO optimization, email campaigns, social media advertising, PPC campaigns, attending industry events, using lead magnets, implementing chatbots, leveraging video marketing, hosting webinars, collaborating with influencers, running retargeting ads, and utilizing advanced analytics to refine and optimize the lead generation process.
In this comprehensive guide, we’ll explore 13 tried and tested methods that will help you generate high-quality B2B leads for your business.
From simple techniques to innovative tactics, we’ve got you covered. So, let’s get started!
13 Lead Generation Strategies
Here are 13 lead generation strategies and tactics that have proven to be effective:
1. Optimize Lead Generation Landing Pages & Forms:
To enhance lead generation, it’s essential to optimize both your lead generation landing pages and forms.
Lead generation landing pages are web pages tailored to convert potential leads by encouraging them to share their information.
To make these pages effective, you should follow these techniques:
- Communicate a clear value proposition,
- Provide social proof,
- Build trust regarding data usage,
- Ensure a great mobile experience, and
- Display a gratitude message for submissions.
Equally important are lead generation forms, which are designed to collect prospect information, serving as the final step in lead generation campaigns.
Deciding what information to gather is crucial, striking the right balance between quantity and quality.
Simple forms are quick and boost conversion rates, while complex ones filter out low-quality leads and gather additional data for better B2B sales and marketing efforts.
The complexity of the form should match the prospect’s stage in the customer journey.
Regardless of its content, ensure your form is visually appealing and user-friendly.
Tip: If resources are limited, consider using the lead-gen forms builder app like LeadGen App for an easy-to-create, eye-catching form.
2. Use Automation Lead Generation Tools:
In today’s business world, finding new customers and effective leads means finding the right people in the companies you want to work with.
Intelligent and automated sales prospecting platforms can make this easier.
How do they work?
- Sales tools keep looking at websites where companies share information.
- They use this information to create a list of potential customers, and they keep this list up to date.
Tools like CUFinder and LinkedIn Sales Navigator can also tell you when something important happens at a company you’re interested in, like when they hire a new boss.
These lead-generation tools help you find targeted leads or good potential customers and close more deals.
Pro Tip: Using CUFinder sales & marketing intelligence is one of the best B2B lead generation and B2B marketing strategies.
3. Explore B2B Influencer Marketing:
B2B influencers play a crucial role in driving successful B2B marketing campaigns because they can boost trust among potential customers in your field.
74% of B2B marketers agree that influencer marketing enhances the customer experience with the brand.
These influencers have a strong presence on social media platforms like LinkedIn, YouTube, or TikTok, and they’re recognized as experts in their specific areas.
As a result, their audience highly regards and trusts their opinions.
By joining forces with these influencers, you can create valuable content that generates demand for your product or service.
However, how can you find the right influencers for your business? Consider the following factors:
- Seek influencers in your niche who share your brand values and target audience.
- Identify influencers with a substantial following and active engagement on social media platforms relevant to your industry.
- Evaluate the quality of their content, its authenticity, and the trust they have built with their audience.
- Review their previous collaborations and the outcomes they achieved.
Tip: One effective approach is to invite them as a guest on a webinar. This will provide valuable insights into the level of engagement their audience has.
4. Share Informative Content:
Don’t underestimate the power of a well-crafted content marketing campaign.
In the sales and marketing world, modern customers are no longer content with blindly following the advice of brands. They desire to be informed and have the freedom to make their own decisions.
Therefore, educational content plays a crucial role in attracting potential B2B leads.
To generate more qualified leads, it’s essential to publish unbiased educational materials such as case studies or white papers. This will establish your brand as a reliable authority in the field.
Additionally, creating high-quality educational content will also improve your ranking on search engine results pages (SERPs), as search engines like Google value brands that are recognized as expert, authoritative, and trustworthy sources of information.
There are different examples of content marketing, including:
- Infographics,
- Videos,
- Podcasts,
- Social media posts,
- Blog posts,
- E-books,
- Newsletters,
- Webinars.
Overall, by creating informative & compelling content, you can connect with your target audience and drive them to take action.
5. Try Pay-Per-Click (PPC) Campaign:
PPC is an effective strategy to generate leads and get more customers.
When people search on Google, your ads can show up. It’s not just for online stores – any business can use it to get new leads. Even insurance and finance companies or B2B software providers use it.
They run special ads to get people interested, like offering a guide or report in exchange for contact info.
Follow these important points in running a PPC campaign:
- Pick the right keywords and write catchy ads.
- Also, make a page that shows why your stuff is great and how to sign up.
- Use buttons to make it easy for people to join. This will help your PPC campaign work better.
6. Harness the Power of Live Chat and Chatbots:
Make your website better by adding live chat and chatbots. They help visitors and turn them into potential customers.
Live chat gives quick answers and keeps visitors interested, increasing the chance they become customers. It’s a handy way for customers to get help.
One of the significant advantages of deploying chatbots is their ability to capture leads.
Through interactive dialogues, chatbots can gather valuable contact information, such as email addresses and phone numbers, which can be used for future strategic marketing campaigns.
In short, adding live chat and chatbots to your site makes it more helpful and attracts potential customers. It’s essential for modern businesses.
7. Run Retargeting/Remarketing Campaigns:
These strategies use paid ads to engage those who showed interest on your website or social media.
After launching campaigns, refine your audience based on ad results.
Use this method to find new leads similar to your current customers using Facebook’s Lookalike Audience or Google’s Audience Expansion.
Algorithms will expand your reach and generate quality B2B leads on other platforms too.
Pro Tip! Consider different remarketing methods like cold email or SMS. Did you know that SMS marketing has a response rate of 45% on average? So, using SMS might be more effective in reaching your audience!
8. Start a Social Media Strategy:
More than 4.76 billion people use social media every day. We can’t fully understand how good it is for selling, so it’s important to use social media marketing.
If you use social media correctly, you can turn interested people into potential buyers, potential buyers into customers, and regular customers into advocates.
That’s why experts say it’s better to focus on how you show your product on social media during digital marketing instead of just thinking about sales.
So, utilize professional social media platforms like LinkedIn to connect with prospects.
To succeed in this strategy, it’s enough to:
- Share relevant content,
- engage in conversations, and
- build relationships.
In general, social selling can help you establish trust and generate leads over time.
9. Use Cold-Calling Marketing:
Reach out directly to potential leads through phone calls. Craft a compelling pitch and target your audience strategically.
Cold calling can quickly generate leads, but it requires effective communication skills and persistence.
Pro Tip: Here’s a three-step cold call marketing plan that works well:
- Opening: Begin by introducing yourself and your company. Explain why you’re calling and how you can help with a problem.
- Pain pointing: Ask questions to understand their needs & interests and fit for your offerings.
- Closing: Summarize their challenges, show you’re there to help, describe your solution, and schedule the next steps if they’re interested.
10. Leverage Search Engine Optimization (SEO):
Boost your lead generation by optimizing your website for SERPs.
Use relevant keywords and create high-quality content to attract organic traffic. If you rank higher for popular words related to your business, you’ll have a better chance of stealing clicks away from your competitors.
On top of that, SEO increases your online visibility, making it easier for potential leads to find you.
11. Use Video Marketing:
Consider using video marketing in your online lead generation plans. Video-sharing sites like YouTube act as search engines where people visit with a purpose.
These platforms have many active users, like YouTube with 122 million daily users who watch about 16 minutes of content daily.
People prefer videos for tutorials and product info because they’re easy to understand.
So, add video marketing to your lead generation strategy, and to boost your video’s performance by:
- Using relevant keywords in your video description for better search results
- Adding hashtags to help people find your videos
- Creating eye-catching video thumbnails
- Including captions in your videos for accessibility
12. Offer Free Trial or Paid Demo:
Offering free trials or paid demos is a proven strategy to attract B2B customers.
Free trials let them understand and test your product or services, while paid trials target qualified leads.
Pro Tip: CUFinder offers 15 free credits with no commitment to pay, so see if CUFinder’s lead generation services are right for your business.
Now, click here to get started to use a free trial.
13. Run Cold Emailing Marketing:
It’s a great strategy to let people know about your company and get responses from potential customers.
Even if you don’t know them beforehand, you can use emails to reach out to them.
It might seem scary, but emailing can help you find new leads or customers. The email’s subject line is super important.
In fact, 64% of people decide to open or delete an email just by looking at the subject line.
So, how do you make a good one? Here’s how:
- Keep it simple and not too exciting.
- Be neutral and avoid strong emotions.
- Use a title case for each word.
- Keep it short, ideally 2-3 words.
- Make it sound like an internal message.
Key Takeaways
🕑📰 Short on time? No need to worry! Here’s a summary of the 13 lead generation strategies for your enterprise:
- Optimize landing pages and forms
- Use automation lead generation tools
- Explore B2B influencer marketing
- Share informative content
- Try PPC Campaign
- Use Live chat and chatbots
- Run remarketing campaigns
- Utilize social media
- Use cold-calling marketing
- Leverage SEO
- Use video marketing
- Offer a free trial or paid demo
- Run cold emailing marketing