Helpful email marketing quotes are gathered in this article to offer insights, inspiration, and a deeper understanding of the world of email and digital marketing.

Each email marketing quote is a business guide, shedding light on the art and science behind successful email campaigns and marketing strategies.

Email marketing quotes are insightful sayings or expressions that encapsulate the essence and importance of email marketing in the digital age. These quotes often come from industry experts, successful marketers, or business leaders and serve as sources of inspiration and wisdom. 

Whether you’re a seasoned B2B marketer or just starting, these words of wisdom will provide valuable perspectives on navigating the ever-evolving landscape of online marketing and marketing automation.

16 Inspirational Email Marketing Quotes You Must Know

Let’s learn more via the following helpful email marketing quotes:

David Newman:

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.”

What does this email marketing quote teach us?

  • Email excels in creating personalized interactions.
  • Email retains a personal touch even in mass engagement.
David Newman

Benjamin Murray:

“Quality over quantity—Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.”

What does this email marketing quote teach us?

  • We should focus on quality content over quantity in emails.
  • We should focus on delivering quality to a specific, targeted audience.
Benjamin Murray

Andrea Mignolo:

“I want to do business with a company that treats emailing me as a privilege, not a transaction.”

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What does this email marketing quote teach us?

  • The person wants companies to care about how they communicate through email, making it a good experience.
  • Instead of just doing business, you should build a good relationship with the recipient through respectful and meaningful communication.
Andrea Mignolo

David Ogilvy:

“When you have written your headline, you have spent eighty cents out of your dollar.”

What does this email marketing quote teach us?

  • Writing the headline is a crucial step in email, as it heavily influences the overall impact of your message.
  • Careful thought and effort should be invested in writing a compelling headline, recognizing its substantial role in capturing attention.
David Ogilvy

Dan Munz:

How to write a good email: 1. Write your email 2. Delete most of it 3. Send.”

What does this email marketing quote teach us?

  • Emphasizes the importance of deleting unnecessary content, promoting brevity.
  • Recommends sending the refined, concise email after the editing process.
Dan Munz

Erik Harbison:

“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee.’ The original 1 to 1 channel.”

What does this email marketing quote teach us?

  • Likens email marketing to a one-on-one coffee meeting, suggesting a more personal and direct form of communication.
  • Emphasizes email’s intimate and personalized nature compared to the broader reach of social media.
Erik Harbison

Kath Pay:

“Email is a push channel, so we need to push it to work harder.”

What does this email marketing quote teach us?

  • Suggests the need to make email work harder, implying a call for efforts to optimize and improve the impact of email communication.
  • Highlights the importance of taking proactive measures to maximize the effectiveness of email as a communication tool.
Kath Pay

Bob Frady:

“Not enough talk about the importance of brand in email. Customers don’t sign up for email — they sign up for your brand.”

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What does this email marketing quote teach us?

  • Stresses the need for more discussion about the significance of brand in email marketing.
  • Implies that a strong brand is a key factor in attracting and retaining email subscribers.
Bob Frady

Chris Marriott:

“A bad email reputation is like a hangover–hard to get rid of, and it makes everything else hurt.”

What does this email marketing quote teach us?

  • Likens a poor email reputation to a hangover
  • Suggests that a poor email reputation is challenging to overcome
  • A poor email reputation negatively impacts various aspects of email marketing.
Chris Marriott

Jordie van Rijn:

“Open, click and unsubscribe rates are pretty poor measures for email engagement.”

What does this email marketing quote teach us?

  • Points out the inadequacy of open, click, and unsubscribe rates as effective measures for gauging email engagement.
  • Suggests the need for a more comprehensive evaluation of email engagement beyond the commonly used metrics.
Jordie van Rijn

Brian Clark:

“On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.”

What does this email marketing quote teach us?

  • Suggests that only 2 out of 10 people continue to read the rest of the content beyond the headline and the email subject line.
  • Underscores the critical role of the headline in capturing attention and encouraging further engagement with the content.
Brian Clark

Kath Pay:

“Every email is a customer survey of your target market; by testing, they vote on what resonates best with them.”

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What does this email marketing quote teach us?

  • Suggests that through testing, recipients’ vote’ on what content resonates best.
  • Highlights the valuable insights gained by understanding audience preferences through their engagement with email content.
Kath Pay

Hans Smellinckx:

“If you are not seeing the email channel as a money-making machine, you have the wrong strategy.”

What does this email marketing quote teach us?

  • Implies that if you don’t perceive email as a money-making machine, your strategy may need adjustment.
  • Highlights the potential for email to contribute significantly to a business’s financial success when strategically leveraged.
Hans Smellinckx

David Baker:

“Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience can scar forever.”

What does this email marketing quote teach us?

  • Likens email acquisition to cutting hair, emphasizing the need for regular attention.
  • Warns that a single bad experience in email acquisition, like a poorly done haircut, can have lasting negative effects.
David Baker


“Email marketing is the most powerful tool you can use to build relationships with customers and clients.”

What does this email marketing quote teach us?

  • Email marketing is the most potent tool for establishing connections with customers and clients.
  • Highlights the primary strength of email marketing in fostering and nurturing meaningful relationships with the audience.

Neil Patel:

“Email marketing is like a first date. If you’re too pushy, you won’t get a second one.”

What does this email marketing quote teach us?

  • Warns that being too pushy in email marketing is akin to behaving overly assertive on a first date.
  • Encourages a balanced and respectful approach in email marketing.
Neil Patel

The email marketing quote templates mentioned on this page will help you boost your marketing and sales strategies if you pay attention to all the details and points in these quotes. Make the most of them!

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