Yuksel Ekinci

Yuksel Ekinci

University of Portsmouth

H-index: 50

Europe-United Kingdom

About Yuksel Ekinci

Yuksel Ekinci, With an exceptional h-index of 50 and a recent h-index of 40 (since 2020), a distinguished researcher at University of Portsmouth, specializes in the field of Branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

Customer definitions of moral value for retail brands: A qualitative understanding

From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity

Brand personality: Current insights and future research directions

Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations?

Extension and validation of a novel destination brand equity model

GAMERS’PERSONALITY TRAITS AND ONLINE COMPULSIVE BUYING

A mixed-method study on consumers’ perception of brand morality and measurement

Does brand concept mapping determine destination brand associations and image?

Yuksel Ekinci Information

University

Position

___

Citations(all)

14895

Citations(since 2020)

7501

Cited By

9982

hIndex(all)

50

hIndex(since 2020)

40

i10Index(all)

85

i10Index(since 2020)

71

Email

University Profile Page

Google Scholar

Yuksel Ekinci Skills & Research Interests

Branding

Top articles of Yuksel Ekinci

Customer definitions of moral value for retail brands: A qualitative understanding

Journal of Retailing and Consumer Services

2024/3/1

Kokho Jason Sit
Kokho Jason Sit

H-Index: 8

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity

Journal of Brand Management

2024/3

Brand personality: Current insights and future research directions

2023/11/1

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations?

Tourism Management

2023/10/1

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

Extension and validation of a novel destination brand equity model

Journal of Travel Research

2023/7

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

GAMERS’PERSONALITY TRAITS AND ONLINE COMPULSIVE BUYING

Colloquium on European Research in Retailing

2023/6/21

A mixed-method study on consumers’ perception of brand morality and measurement

2023/1/19

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

Does brand concept mapping determine destination brand associations and image?

Tourism Analysis

2022/12/16

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

Sianne Gordon-Wilson
Sianne Gordon-Wilson

H-Index: 3

Effects of religiosity and travel desire on COVID-19 vaccination intentions

Current Issues in Tourism

2022/12/2

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

Psychology & Marketing

2022/12

Mehmet Özer
Mehmet Özer

H-Index: 0

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

The effects of joint brand advertising on perceived authenticity of an emerging heritage site and tourists’ visit intentions

2022/9/1

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

Consumers’ motivations for adopting a vegan diet: A mixed‐methods approach

International Journal of Consumer Studies

2022/7

Mahsa Ghaffari
Mahsa Ghaffari

H-Index: 3

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

Discovering the dark side of brand attachment: Impulsive buying, obsessive-compulsive buying and trash talking

Journal of Business Research

2022/6/1

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire

Tourism Management

2022/6/1

Dogan Gursoy
Dogan Gursoy

H-Index: 61

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

Does travel desire influence COVID-19 vaccination intentions?

Journal of Hospitality Marketing & Management

2022/5/19

Evolving effects of COVID-19 safety precaution expectations, risk avoidance, and socio-demographics factors on customer hesitation toward patronizing restaurants and hotels

Journal of Hospitality Marketing & Management

2022/5/19

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

Defining brand morality: a multi-stage consumer study

2022/5/4

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

Affordable Luxury Sport Cars in Germany–Investigating the Determinants of Customer Experience

Marketing Review St. Gallen

2022

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

Building brand credibility: The role of involvement, identification, reputation and attachment

Journal of Retailing and Consumer Services

2022/1/1

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

Joint brand advertising for emerging heritage sites

Annals of Tourism Research

2021/11/1

Yuksel Ekinci
Yuksel Ekinci

H-Index: 36

See List of Professors in Yuksel Ekinci University(University of Portsmouth)

Co-Authors

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