Zoe Lee
Cardiff University
H-index: 8
Europe-United Kingdom
Top articles of Zoe Lee
Communicating about sustainability in fashion: a construal level theory approach
European Journal of Marketing
2023/12/7
Zoe Lee
H-Index: 6
Sianne Gordon-Wilson
H-Index: 3
When charities engage in'brand activism', research shows they must demonstrate bravery to attract donations
The Conversation
2023/7/12
From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Journal of Brand Management
2024/3
B2B Brand positioning in emerging markets: exploring B2B Brand positioning in emerging markets: exploring positioning signals via positioning signals via websites and …
Industrial Marketing Management
2023
Emmanuel Mogaji
H-Index: 17
Zoe Lee
H-Index: 6
Building brands for nonprofit organisations: a review of current themes and future research directions
2022
Zoe Lee
H-Index: 6
How high net worth individuals (HNW) perceive sustainable luxury in an emerging market
2021/4/30
Sianne Gordon-Wilson
H-Index: 3
Zoe Lee
H-Index: 6
One size does not fits all: a typology of sustainable luxury brand communication and sustainability practices
2021/4/29
Zoe Lee
H-Index: 6
Sianne Gordon-Wilson
H-Index: 3
The emotional proximity paradox: burn-out and resilience in negotiating nonprofit corporate identity change
2021
Zoe Lee
H-Index: 6
Sarah Glozer
H-Index: 7
Co-Authors
