Yuksel Ekinci

Yuksel Ekinci

University of Portsmouth

H-index: 50

Europe-United Kingdom

About Yuksel Ekinci

Yuksel Ekinci, With an exceptional h-index of 50 and a recent h-index of 40 (since 2020), a distinguished researcher at University of Portsmouth, specializes in the field of Branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

Customer definitions of moral value for retail brands: A qualitative understanding

From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity

Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations?

Extension and validation of a novel destination brand equity model

GAMERS’PERSONALITY TRAITS AND ONLINE COMPULSIVE BUYING

A mixed-method study on consumers’ perception of brand morality and measurement

Brand personality: Current insights and future research directions

Building brand credibility: The role of involvement, identification, reputation and attachment

Yuksel Ekinci Information

University

Position

___

Citations(all)

14895

Citations(since 2020)

7501

Cited By

9982

hIndex(all)

50

hIndex(since 2020)

40

i10Index(all)

85

i10Index(since 2020)

71

Email

University Profile Page

University of Portsmouth

Google Scholar

View Google Scholar Profile

Yuksel Ekinci Skills & Research Interests

Branding

Top articles of Yuksel Ekinci

Title

Journal

Author(s)

Publication Date

Customer definitions of moral value for retail brands: A qualitative understanding

Journal of Retailing and Consumer Services

Yunyi Wei

Kokho Jason Sit

Yuksel Ekinci

2024/3/1

From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity

Journal of Brand Management

Zoe Lee

Amanda Spry

Yuksel Ekinci

Jessica Vredenburg

2024/3

Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations?

Tourism Management

Ali Selcuk Can

Yuksel Ekinci

Setenay Dilek-Fidler

2023/10/1

Extension and validation of a novel destination brand equity model

Journal of Travel Research

Yuksel Ekinci

Arnold Japutra

Sebastian Molinillo

Muzaffer Uysal

2023/7

GAMERS’PERSONALITY TRAITS AND ONLINE COMPULSIVE BUYING

Colloquium on European Research in Retailing

Xin Jin

Yuksel Ekinci

Elaine Rust

2023/6/21

A mixed-method study on consumers’ perception of brand morality and measurement

Yunyi Wei

Jason Sit

Yuksel Ekinci

2023/1/19

Brand personality: Current insights and future research directions

Víctor Calderón-Fajardo

Sebastian Molinillo

Rafael Anaya-Sánchez

Yuksel Ekinci

2023/11/1

Building brand credibility: The role of involvement, identification, reputation and attachment

Journal of Retailing and Consumer Services

Sebastian Molinillo

Arnold Japutra

Yuksel Ekinci

2022/1/1

Effectiveness of message framing in changing COVID-19 vaccination intentions: Moderating role of travel desire

Tourism Management

Dogan Gursoy

Yuksel Ekinci

Ali Selcuk Can

Jessica C Murray

2022/6/1

Effects of religiosity and travel desire on COVID-19 vaccination intentions

Current Issues in Tourism

Muhammet Kesgin

Ali Selcuk Can

Dogan Gursoy

Yuksel Ekinci

Khaled Aldawodi

2022/12/2

Does travel desire influence COVID-19 vaccination intentions?

Journal of Hospitality Marketing & Management

Yuksel Ekinci

Dogan Gursoy

Ali Selcuk Can

Nigel L Williams

2022/5/19

Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study

Psychology & Marketing

Mehmet Özer

Alper Özer

Yuksel Ekinci

Akın Koçak

2022/12

Evolving effects of COVID-19 safety precaution expectations, risk avoidance, and socio-demographics factors on customer hesitation toward patronizing restaurants and hotels

Journal of Hospitality Marketing & Management

Christina G Chi

Yuksel Ekinci

Haywantee Ramkissoon

Alistair Thorpe

2022/5/19

The effects of joint brand advertising on perceived authenticity of an emerging heritage site and tourists’ visit intentions

Ali Selcuk Can

Yuksel Ekinci

Giovanni Pino

2022/9/1

Defining brand morality: a multi-stage consumer study

Yunyi Wei

Jason Sit

Yuksel Ekinci

2022/5/4

Consumers’ motivations for adopting a vegan diet: A mixed‐methods approach

International Journal of Consumer Studies

Mahsa Ghaffari

Padmali Gawri Kumari Rodrigo

Yuksel Ekinci

Giovanni Pino

2022/7

Affordable Luxury Sport Cars in Germany–Investigating the Determinants of Customer Experience

Marketing Review St. Gallen

Philipp Schierle

Yuksel Ekinci

Marco Schmäh

Christina Weidemann

2022

Discovering the dark side of brand attachment: Impulsive buying, obsessive-compulsive buying and trash talking

Journal of Business Research

Arnold Japutra

Yuksel Ekinci

Lyndon Simkin

2022/6/1

Does brand concept mapping determine destination brand associations and image?

Tourism Analysis

Sertaç Çifci

Arnold Japutra

Yuksel Ekinci

Sianne Gordon-Wilson

2022/12/16

Joint brand advertising for emerging heritage sites

Annals of Tourism Research

Ali Selcuk Can

Yuksel Ekinci

Giovanni Pino

2021/11/1

See List of Professors in Yuksel Ekinci University(University of Portsmouth)

Co-Authors

H-index: 91
Muzzo (Muzaffer)  Uysal

Muzzo (Muzaffer) Uysal

University of Massachusetts Amherst

H-index: 89
Dogan Gursoy

Dogan Gursoy

Washington State University

H-index: 46
Ercan Sirakaya Turk

Ercan Sirakaya Turk

University of South Carolina

H-index: 45
Gang Li

Gang Li

University of Surrey

H-index: 19
Cristiana Raquel Lages

Cristiana Raquel Lages

Universidade Católica Portuguesa

H-index: 18
Dr Sarah Turnbull

Dr Sarah Turnbull

University of Portsmouth

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