Yue Pan

University of Dayton

H-index: 16

North America-United States

About Yue Pan

Yue Pan, With an exceptional h-index of 16 and a recent h-index of 12 (since 2020), a distinguished researcher at University of Dayton, specializes in the field of marketing research.

His recent articles reflect a diverse array of research interests and contributions to the field:

Application of psychological theories to the study of consumer and organizational behavior in a post-pandemic world

When will going green enhance firm performance?

When Will Going Green Enhance Firm Performance?: An Abstract

Yue Pan Information

University	University of Dayton
Position	___
Citations(all)	4170
Citations(since 2020)	1796
Cited By	3096
hIndex(all)	16
hIndex(since 2020)	12
i10Index(all)	18
i10Index(since 2020)	13
Email	Access Email
University Profile Page	University of Dayton
Google Scholar	View Google Scholar Profile

Yue Pan Skills & Research Interests

marketing research

Top articles of Yue Pan

Title	Journal	Author(s)	Publication Date
Application of psychological theories to the study of consumer and organizational behavior in a post-pandemic world	Frontiers in Psychology	Yue Pan Kathrin J Hanek Lujun Su	2023/8/8
When will going green enhance firm performance?	Journal of Marketing Theory and Practice	Tanawat Hirunyawipada Yue Pan	2020/7/2
When Will Going Green Enhance Firm Performance?: An Abstract		Tanawat Hirunyawipada Yue Pan	2020